| Expense neglect in forecasting personal finances JZ Berman, ATK Tran, JG Lynch Jr, G Zauberman Journal of Marketing Research 53 (4), 535-550, 2016 | 75 | 2016 |
| Increasing small nonprofits’ influence through strategic storytelling AL Keel, ATK Tran Business Horizons, 2023 | 3 | 2023 |
| The effects of breadth of product categories on budgeting A Tran, J Lynch ACR North American Advances, 2018 | 2 | 2018 |
| THE MEDIATION EFFECT OF INERTIA ON SERVICE DURATION J Lee, H Hwang, A Tran, A Keel Journal of Applied Structural Equation Modeling 3 (1), 1-14, 2019 | 1 | 2019 |
| Repositioning Via Abstraction J Lee, H Hwang, A Tran ACR North American Advances, 2017 | 1 | 2017 |
| The effects of liking for activities on perceived spare time ATK Tran, AL Keel Journal of Consumer Marketing 38 (2), 159-167, 2021 | | 2021 |
| Distance Makes the Will Grow Weaker: When Distance Hinders Self-Control L Williams, A Tran, J Bargh ACR North American Advances, 2011 | | 2011 |
