| Exploring the adoption of a service innovation: A study of Internet banking adopters and non-adopters S Ozdemir, P Trott Journal of Financial Services Marketing 13, 284-299, 2009 | 157 | 2009 |
| Leveraging big data analytics to improve quality of care in healthcare organizations: A configurational perspective Y Wang, LA Kung, S Gupta, S Ozdemir British Journal of Management 30 (2), 362-388, 2019 | 136 | 2019 |
| The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty S Ozdemir, SJ Zhang, S Gupta, G Bebek Journal of Business Research 117, 791-805, 2020 | 118 | 2020 |
| The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms S Ozdemir, D Kandemir, TY Eng Industrial Marketing Management 64, 25-35, 2017 | 118 | 2017 |
| Segmenting internet banking adopter and non‐adopters in the Turkish retail banking sector S Ozdemir, P Trott, A Hoecht International Journal of Bank Marketing 26 (4), 212-236, 2008 | 108 | 2008 |
| International R&D partnerships and intrafirm R&D–marketing–production integration of manufacturing firms in emerging economies TY Eng, S Ozdemir Industrial Marketing Management 43 (1), 32-44, 2014 | 71 | 2014 |
| Brand origin and country of production congruity: Evidence from the UK and China TY Eng, S Ozdemir, G Michelson Journal of Business Research 69 (12), 5703-5711, 2016 | 52 | 2016 |
| New service development: Insights from an explorative study into the Turkish retail banking sector S Ozdemir, P Trott, A Hoecht Innovation 9 (3-4), 276-291, 2007 | 47 | 2007 |
| Vertical stakeholder collaborations for firm innovativeness in new product development: the moderating roles of legal bonds and operational linkages S Ozdemir, D Kandemir, TY Eng, S Gupta Journal of Business Research 119, 172-184, 2020 | 43 | 2020 |
| Global supply chains risks and COVID-19: Supply chain structure as a mitigating strategy for small and medium-sized enterprises MC Gurbuz, O Yurt, S Ozdemir, V Sena, W Yu Journal of Business Research 155, 113407, 2023 | 37 | 2023 |
| Stakeholder diversity and collaborative innovation: Integrating the resource-based view with stakeholder theory S Ozdemir, JCF de Arroyabe, V Sena, S Gupta Journal of Business Research 164, 113955, 2023 | 35 | 2023 |
| International social entrepreneurship and social value creation in cause-related marketing through personal relationships and accountability TY Eng, S Ozdemir, S Gupta, RP Kanungo International Marketing Review 37 (5), 945-976, 2020 | 33 | 2020 |
| Message framing in P2P lending relationships J Huang, V Sena, J Li, S Ozdemir Journal of Business Research 122, 761-773, 2021 | 29 | 2021 |
| Corporate branding and value creation for initiating and managing relationships in B2B markets S Ozdemir, S Gupta, P Foroudi, LT Wright, TY Eng Qualitative Market Research: An International Journal 23 (4), 627-661, 2020 | 28 | 2020 |
| Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital? V Sena, S Ozdemir Industrial Marketing Management 86, 77-89, 2020 | 24 | 2020 |
| Inter-organizational collaborations for social innovation and social value creation: Towards the development of new research agenda and theoretical perspectives S Ozdemir, S Gupta Industrial Marketing Management 97, 134-144, 2021 | 18 | 2021 |
| Are reshoring decisions influenced by external stakeholders and country‐level environmental regulation? V Sena, RP Kanungo, S Ozdemir, N Yannopoulou, P Patel British Journal of Management 34 (3), 1184-1214, 2023 | 9 | 2023 |
| Innovation in sustainability initiatives through reverse channels S Gupta, M Czinkota, S Ozdemir Journal of Business-to-Business Marketing 26 (3-4), 233-243, 2019 | 7 | 2019 |
| Innovation in the service sector: Exploring the adoption of Internet banking services in Turkey S Ozdemir, P Trott, A Hoecht 2006 Technology Management for the Global Future-PICMET 2006 Conference 4 …, 2006 | 6 | 2006 |
| Customer analytics and new product performance: The role of contingencies S Ozdemir, Y Wang, S Gupta, V Sena, S Zhang, M Zhang Technological Forecasting and Social Change 201, 123225, 2024 | 3 | 2024 |
Suraksha GuptaUniversity of Arts, London在 fashion.arts.ac.uk 的电子邮件经过验证
Suraksha GuptaUniversity of Arts, London在 fashion.arts.ac.uk 的电子邮件经过验证
Yichuan WangAssociate Professor of Digital Marketing, University of Sheffield在 sheffield.ac.uk 的电子邮件经过验证