| The effects of national culture and cosmopolitanism on consumers’ adoption of innovation: A cross-cultural comparison H Lim, JS Park Journal of International Consumer Marketing 25 (1), 16-28, 2013 | 110 | 2013 |
| Persuasive brand messages in social media: A mental imagery processing perspective S Ha, R Huang, JS Park Journal of Retailing and Consumer Services 48, 41-49, 2019 | 70 | 2019 |
| Consumer acceptance of self-service technologies in fashion retail stores JS Park, S Ha, SW Jeong Journal of Fashion Marketing and Management: An International Journal 25 (2 …, 2021 | 57 | 2021 |
| Do parasocial relationships and the quality of communication with AI shopping chatbots determine middle‐aged women consumers' continuance usage intentions? M Lee, JS Park Journal of Consumer Behaviour 21 (4), 842-854, 2022 | 45 | 2022 |
| Influencer-brand fit and brand dilution in China’s luxury market: The moderating role of self-concept clarity J Qian, JS Park Journal of Brand Management 28 (2), 199-220, 2021 | 36 | 2021 |
| Effects of consumer trust and perceived usefulness on mobile payments and online shopping website loyalty JH Han, SH Jae, BH Kim, JS Park Journal of Digital Convergence 13 (12), 75-87, 2015 | 33 | 2015 |
| From information experiences to consumer engagement on brand’s social media accounts JS Park, S Ha Fashion and Textiles 8 (1), 21, 2021 | 14 | 2021 |
| Developing brand loyalty through consumer engagement with brand communities in social media JS Park, S Ha Asian Journal of Business Research 11 (1), 83-102, 2021 | 12 | 2021 |
| Chinese female consumers' lifestyle groups and consumer behavior for Korean cosmetics JS Park, H Yu, C Kim The research Journal of the Costume culture 24 (4), 511-529, 2016 | 12 | 2016 |
| Effects of online consumer reviews on attitudes and behavioral intentions toward products and retailers JS Park | 11 | 2012 |
| Perceptions of presence as antecedents to e-tail shopping-An extended technology acceptance model KH Lee, JS Park, J Hyun, A Fairhurst The Research Journal of the Costume Culture 20 (3), 451-462, 2012 | 8 | 2012 |
| Effects of beauty vloggers’ parasocial interaction on Chinese consumers’ attitudes toward vlogs and the products M Nan, JS Park 복식문화연구 26 (5), 649-664, 2018 | 6 | 2018 |
| Market mavenism and post-purchase satisfaction/dissatisfaction of apparel shoppers N Ju, JS Park, KH Lee International Journal of Costume and Fashion 14 (2), 51-65, 2014 | 6 | 2014 |
| The role of brand page experiences on consumer engagement in social media JS Park 한국의류학회지 44 (3), 499-515, 2020 | 5 | 2020 |
| 뷰티 블로거에 대한 중국 소비자의 준사회적 상호작용이 동영상 태도와 제품 태도에 미치는 영향 남미나， 박지선 복식문화연구 26 (5), 649-664, 2018 | 5 | 2018 |
| The Impact of Brand-endorser Image Congruence on Chinese Consumers’ Attitudes and Behavioral Intentions toward Luxury Fashion Brands J Qian, JS Park | 5 | 2018 |
| SNS 브랜드 페이지에서 소비자-브랜드 관계 형성에 미치는 영향 요인 분석-준사회적 상호작용 역할을 중심으로 박지선， 하세진 복식문화연구 25 (1), 88-103, 2017 | 5 | 2017 |
| Comparative analysis of Chinese and Vietnamese women's perceptions of K-beauty color image X Zhao, JS Park, C Kim Journal of the Korean Society of Costume 66 (6), 158-177, 2016 | 5 | 2016 |
| Product-story congruence and actor attractiveness in product placements in television drama M Cheon, Y Ahn, JH Mo, JS Park Journal of Fashion Business 20 (3), 104-118, 2016 | 5 | 2016 |
| 남성 신세대 소비자의 자기우월감 성향과 의복추구가치가 브랜드 의식과 브랜드 행동에 미치는 영향 박지선， 이규혜 브랜드디자인학연구 11 (3), 225-236, 2013 | 5 | 2013 |
