| Variety for sale: Mass customization or mass confusion? C Huffman, BE Kahn Journal of retailing 74 (4), 491-513, 1998 | 1492 | 1998 |
| Cross-category effects of induced arousal and pleasure on the internet shopping experience S Menon, B Kahn Journal of retailing 78 (1), 31-40, 2002 | 1106 | 2002 |
| The influence of positive affect on variety seeking among safe, enjoyable products BE Kahn, AM Isen Journal of Consumer research 20 (2), 257-270, 1993 | 1089 | 1993 |
| The influence of assortment structure on perceived variety and consumption quantities BE Kahn, B Wansink Journal of consumer research 30 (4), 519-533, 2004 | 897 | 2004 |
| Corporate sponsorships of philanthropic activities: when do they impact perception of sponsor brand? S Menon, BE Kahn Journal of consumer psychology 13 (3), 316-327, 2003 | 896 | 2003 |
| The impact of private versus public consumption on variety-seeking behavior RK Ratner, BE Kahn Journal of Consumer research 29 (2), 246-257, 2002 | 872 | 2002 |
| Consumer variety-seeking among goods and services: An integrative review BE Kahn Journal of retailing and consumer services 2 (3), 139-148, 1995 | 869 | 1995 |
| Choosing less-preferred experiences for the sake of variety RK Ratner, BE Kahn, D Kahneman Journal of consumer research 26 (1), 1-15, 1999 | 846 | 1999 |
| There's something in the air: Effects of congruent or incongruent ambient odor on consumer decision making DJ Mitchell, BE Kahn, SC Knasko Journal of Consumer Research 22 (2), 229-238, 1995 | 797 | 1995 |
| Measuring variety-seeking and reinforcement behaviors using panel data BE Kahn, MU Kalwani, DG Morrison Journal of marketing research 23 (2), 89-100, 1986 | 734 | 1986 |
| The impact of context on variety seeking in product choices S Menon, BE Kahn Journal of Consumer research 22 (3), 285-295, 1995 | 652 | 1995 |
| Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking RN Khushaba, C Wise, S Kodagoda, J Louviere, BE Kahn, C Townsend Expert systems with applications 40 (9), 3803-3812, 2013 | 629 | 2013 |
| Modeling choice among assortments BE Kahn, DR Lehmann Wharton School, University of Pennsylvania, Marketing Department, 1991 | 576 | 1991 |
| Modeling ambiguity in decisions under uncertainty BE Kahn, RK Sarin Journal of consumer Research 15 (2), 265-272, 1988 | 536 | 1988 |
| Dynamic relationships with customers: High-variety strategies BE Kahn Journal of the Academy of Marketing Science 26 (1), 45-53, 1998 | 510 | 1998 |
| How tolerable is delay?: Consumers’ evaluations of internet web sites after waiting BGC Dellaert, BE Kahn Journal of interactive marketing 13 (1), 41-54, 1999 | 458 | 1999 |
| Consumer behavior in a multichannel, multimedia retailing environment UM Dholakia, BE Kahn, R Reeves, A Rindfleisch, D Stewart, E Taylor Journal of interactive marketing 24 (2), 86-95, 2010 | 446 | 2010 |
| Grocery revolution BE Kahn, L McAlister | 437 | 1997 |
| Why is assortment planning so difficult for retailers? A framework and research agenda MK Mantrala, M Levy, BE Kahn, EJ Fox, P Gaidarev, B Dankworth, ... Journal of Retailing 85 (1), 71-83, 2009 | 411 | 2009 |
| Comparing dynamic consumer choice in real and computer-simulated environments RR Burke, BA Harlam, BE Kahn, LM Lodish Journal of Consumer research 19 (1), 71-82, 1992 | 396 | 1992 |
Mary Frances LuceRobert A. Ingram Professor, Fuqua School, Duke University在 duke.edu 的电子邮件经过验证
