| Not too far to help: Residential mobility, global identity, and donations to distant beneficiaries Y Wang, A Kirmani, X Li Journal of Consumer Research 47 (6), 878-889, 2021 | 39 | 2021 |
| Is cash king for sales compensation plans? Evidence from a large-scale field intervention M Viswanathan, X Li, G John, O Narasimhan Journal of Marketing Research 55 (3), 368-381, 2018 | 37 | 2018 |
| Digital piracy, creative productivity, and customer care effort: Evidence from the digital publishing industry X Li, C Liao, Y Xie Marketing Science 40 (4), 685-707, 2021 | 32 | 2021 |
| Are we strategically naïve or guided by trust and trustworthiness in cheap-talk communication? X Li, Ö Özer, U Subramanian Management Science 68 (1), 376-398, 2022 | 17 | 2022 |
| Incentivizing mass creativity: An empirical study of the online publishing market X Li, M Shi, C Zhao Available at SSRN 3842153, 2023 | 7 | 2023 |
| Is Relevancy Everything? A Deep Learning Approach to Understand the Coupling of Image and Text J Cao, X Li, L Zhang | 1 | 2022 |
| Stay positive or go negative? Memory imperfections and messaging strategy X Li, RS Rao, O Narasimhan, X Gao International Journal of Research in Marketing 39 (4), 1127-1149, 2022 | | 2022 |
Yajin WangProfessor of Marketing, China Europe International Business School在 ceibs.edu 的电子邮件经过验证
