| Impact of the antecedents of electronic word of mouth on consumer based brand equity: a study on the hotel industry C Sijoria, S Mukherjee, B Datta Journal of Hospitality Marketing & Management 28 (1), 1-27, 2019 | 104 | 2019 |
| Impact of the antecedents of eWOM on CBBE C Sijoria, S Mukherjee, B Datta Marketing Intelligence & Planning 36 (5), 528-542, 2018 | 93 | 2018 |
| Twitter blue tick-A study of its impact on society S Barsaiyan, C Sijoria Indian Journal of Marketing 51 (11), 38-52, 2021 | 6 | 2021 |
| Twitter as a customer service management platform: A study on Indian banks M Shakeel, S Barsaiyan, C Sijoria Journal of Content, Community & Communication 11 (6), 84-104, 2020 | 5 | 2020 |
| What makes eWOM viral? C Sijoria, S Mukherjee, S Sengupta International Journal of Internet Marketing and Advertising 11 (4), 287-306, 2017 | 4 | 2017 |
