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Bo Yu
Bo Yu
Assistant Professor, University of Minnesota
在 umn.edu 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Why do women watch esports? A social role perspective on spectating motives and points of attachment
B Yu, NT Brison, G Bennett
Computers in Human Behavior 127, 107055, 2022
432022
Assessing the relationship between youth religiosity and their alcohol use: A meta-analysis from 2008 to 2018
AM Russell, B Yu, CG Thompson, SY Sussman, AE Barry
Addictive behaviors 106, 106361, 2020
402020
“I can be who I Am when I play tekken 7”: E-sports women participants from the islamic republic of Pakistan
U Hussain, B Yu, GB Cunningham, G Bennett
Games and Culture 16 (8), 978-1000, 2021
362021
Gamification for consumer loyalty: An exploration of unobserved heterogeneity in gamified esports social live streaming
TY Qian, B Yu, R Matz, L Luo, C Xu
Telematics and Informatics 85, 102062, 2023
42023
The Business of Esports: The Wild Wild West on Fire
B Yu
Journal of Sport Management 35 (5), 476-477, 2021
42021
Comparing Gender Consumption Motives of eSports Fans
B Yu, G Bennett, N Brison
Sports Marketing Association Conference Proceedings, 2019
32019
The Influence of Athlete and Team Loyalty on Sponsorship Effectiveness in eSports
B Yu, G Bennett, N Brison
2019 Sport Marketing Association Conference (SMA XVII), 1 2, 2019
22019
The moderating effect of country of origin on athlete brand equity
B Yu
22017
A Hybrid SEM-fsQCA Approach to Examine Spectators’ Toxic Behavior in Professional Team Esports
Y Qian, B Yu, C Seifried, M Martinez, R Matz, L Luo
2024
Athlete Branding in the Digital Era: Athlete Personal Branding through Self-Presentation on Twitch
B Yu
2022
Repelolicer: A Reality or Snake Oil
U Hussain, B Yu
South Asian Journal of Business and Management Cases 10 (2), 167-179, 2021
2021
Retirement Effects on Athlete Brand Attributes and Equity
B Yu, G Bennett, N Brison
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