Visual communication and consumer-brand relationship on social networking sites-uses & gratifications theory perspective F Kujur, S Singh Journal of theoretical and applied electronic commerce research 15 (1), 30-47, 2020 | 201 | 2020 |
Engaging customers through online participation in social networking sites F Kujur, S Singh Asia Pacific Management Review 22 (1), 16-24, 2017 | 191 | 2017 |
Social media activities and its influence on customer-brand relationship: an empirical study of apparel retailers’ activity in India S Sharma, S Singh, F Kujur, G Das Journal of Theoretical and Applied Electronic Commerce Research 16 (4), 602-617, 2020 | 119 | 2020 |
Emotions as predictor for consumer engagement in YouTube advertisement F Kujur, S Singh Journal of Advances in Management Research 15 (2), 184-197, 2018 | 107 | 2018 |
The social media marketing strategies and its implementation in promoting handicrafts products: a study with special reference to Eastern India S Guha, A Mandal, F Kujur Journal of Research in Marketing and Entrepreneurship 23 (2), 339-364, 2021 | 90 | 2021 |
Potential of digital technologies in academic entrepreneurship–a study GYS Oppong, S Singh, F Kujur International Journal of Entrepreneurial Behavior & Research 26 (7), 1449-1476, 2020 | 55 | 2020 |
Antecedents of relationship between customer and organization developed through social networking sites F Kujur, S Singh Management Research Review 42 (1), 2-24, 2019 | 37 | 2019 |
Individual entrepreneurial orientation on MSME's performance: the mediating effect of employee motivation and the moderating effect of government intervention H Kyal, A Mandal, F Kujur, S Guha IIM Ranchi journal of management studies 1 (1), 21-37, 2022 | 31 | 2022 |
Social networking sites as a multimedia tool for brand popularity–an exploratory study F Kujur, S Singh Kujur, F., & Singh, S.(2016). Social Networking Sites as a Multimedia Tool …, 2016 | 11 | 2016 |
Place attachment, migratory behaviour and its impact on economic activity: a study with special reference to Eastern India S Adhikari, A Mandal, F Kujur, S Guha Rajagiri Management Journal 17 (3), 202-220, 2023 | 4 | 2023 |
Key Factors of Adoption of Alternative Business Model: A Study on Handicraft Artisans During COVID-19 Pandemic S Guha, A Mandal, F Kujur Pandemic, New Normal and Implications on Business: 12th Annual International …, 2022 | 2 | 2022 |
Entrepreneurship as a Catalyst in Creating Sustainable Livelihood of the Handicraft Artisans of India S Guha¹, A Mandal, S Poddar, F Kujur⁴ Sustainable Entrepreneurship. Lincoln Research and Publications Limited 10, 2022 | 1 | 2022 |
Entrepreneurial Ability of Rural Women Artisans: A Case of Birbhum District of West Bengal S Guha, A Mandal, F Kujur, S Chakrabarti, D Chattaraj Perspectives in Human Resources, 155-162, 2024 | | 2024 |
Innovation in Tourism and Startups in Eastern India S Guha, A Mandal, F Kujur, S Poddar, S Chakrabarti Sustainable Partnership and Investment Strategies for Startups and SMEs, 92-105, 2024 | | 2024 |
Artisan entrepreneurship through social media campaigns: a review S Guha, A Mandal, F Kujur, S Poddar International Journal of Entrepreneurship and Small Business 51 (4), 453-468, 2024 | | 2024 |
Perceived Deviant Behaviour of Employees During New Normal: A Challenge for Private Educational Institutes A Mandal, F Kujur, S Guha, S Poddar, S Chakrabarti International Scientific Conference on Business and Economics, 3-24, 2023 | | 2023 |
Creating Employment and Sustainable Livelihood Through Entrepreneurship: A Study of Artisans S Guha, A Mandal, F Kujur, S Poddar Multidisciplinary Approaches to Sustainable Human Development, 26-50, 2023 | | 2023 |
Role of e-Banking towards Customer Satisfaction: Recent Issues A Mondal, F Kujur Sustainable Excellence: A Contemporary Business Perspective, 35, 2023 | | 2023 |
Impact of COVID-19 on Psychological Contract Breach of Employees in Private Sector Higher Educational Institutes: A Review and Directions for Future Research A Chakraborty, DAM Fedric Kujur Journal of Positive School Psychology, 6949–6956-6949–6956, 2022 | | 2022 |
The Impact of Psychological Contract on Organizational Outcome: An Analysis in the Context of Private Universities A Chakraborty, F Kujur, A Mandal, S Chakrabarti, D Saha Perspectives in Human Resources, 107-115, 0 | | |