| An introspective examination of single-unit versus multi-unit franchisees RP Dant, SK Weaven, BL Baker, HJJ Jeon Journal of the Academy of Marketing Science 41 (4), 473-496, 2013 | 93 | 2013 |
| A Knowledge-Based Explanation of Franchise System Resources and Performance HJ Jeon, RP Dant, BL Baker Journal of Marketing Channels 23 (3), 97-113, 2016 | 37 | 2016 |
| Cultural convergence in emerging markets: The case of McDonald's in China and India HJJ Jeon, B Meiseberg, RP Dant, M Grünhagen Journal of Small Business Management 54 (2), 732-749, 2016 | 31 | 2016 |
| Examining the role of sustainability and green strategies in channels: Evidence from the franchise industry HJ Jeon, A Gleiberman Journal of Marketing Theory and Practice 25 (2), 189-199, 2017 | 28 | 2017 |
| A cross-national comparison of brand perceptions of global franchise chains in the BRICS RP Dant, H Jin (Jean) Jeon, N Mumdziev, J Windsperger Journal of Marketing Channels 23 (4), 196-216, 2016 | 26 | 2016 |
| The media and their advertisers: Exploring ethical dilemmas in product coverage decisions D Rinallo, S Basuroy, R Wu, HJ Jeon Journal of business ethics 114 (3), 425-441, 2013 | 24 | 2013 |
| Unintended effects of marketing messages on salespeople’s cynicism OK Seriki, KR Evans, HJ Jeon, RP Dant, A Helm European Journal of Marketing 50 (5/6), 1047-1072, 2016 | 17 | 2016 |
| ILLEGAL CORPORATE BRIBERY: THE PRESSURE TO “MAKE DO” AND ACHIEVE GOALS TA Burnham, HJ Jeon, H Zeng Journal of Marketing Theory and Practice 26 (3), 246-259, 2018 | 11 | 2018 |
| National versus local brands: Examining the influences of credence and experience services on customer perceptions of quality in a franchise context HJ Jean Jeon, R P. Dant, A M. Gleiberman European Journal of Marketing 48 (7/8), 1511-1535, 2014 | 8 | 2014 |
| CONFLICT RESOLUTION THROUGH THE PRINCIPAL’S EYES: A PRELIMINARY PROPOSITIONAL MODEL A Gleiberman, HJJ Jeon, RP Dant ROBERT MITTELSTAEDT DOCTORAL SYMPOSIUM PROCEEDINGS, 197, 2012 | | 2012 |
