Investigating different options in course delivery–traditional vs online: is there another option? A Hass, M Joseph The International Journal of Information and Learning Technology 35 (4), 230-239, 2018 | 42 | 2018 |
The five stages of the macromarketing field of study: From raison d’etre to field of significant promise SD Hunt, A Hass, KT Manis Journal of Macromarketing 41 (1), 10-24, 2021 | 31 | 2021 |
Distance Be Damned: The Importance of Social Presence in a Pandemic Constrained Environment C Mitchell, KC Anderson, DA Laverie, A Hass Marketing Education Review, 2021 | 29 | 2021 |
An integrated framework examining sustainable green behavior among young consumers SA Jahari, A Hass, IB Idris, M Joseph Journal of Consumer Marketing 39 (4), 333-344, 2022 | 21 | 2022 |
Navigating privacy concerns through societal benefits: A case of digital contact tracing applications SA Jahari, A Hass, D Hass, M Joseph Journal of Consumer Behaviour, 2022 | 18 | 2022 |
Love luxury, love the earth: An empirical investigation on how sustainable luxury consumption contributes to social-environmental well-being CY Pai, D Laverie, A Hass Journal of Macromarketing 42 (4), 640-654, 2022 | 17 | 2022 |
Emergency Online Learning & The Digital Divide: An Exploratory Study of the Effects of COVID-19 on Minority Students D Hass, A Hass, M Joseph Marketing Education Review, 1-16, 2022 | 15 | 2022 |
Experiential learning: A study of simulations as a pedagogical tool DA Laverie, A Hass, C Mitchell Marketing Education Review 32 (1), 3-17, 2022 | 15 | 2022 |
"Let's Be Independent Together": Enabling Student Autonomy With Team Based Learning Activities in a Flipped Class A Hass, DA Laverie, K Cours Anderson Marketing Education Review 31 (2), 147-153, 2021 | 9 | 2021 |
A preliminary investigation of gamification from the young consumer’s perspective D Hass, A Hass, M Joseph Young Consumers 22 (3), 413-428, 2021 | 7 | 2021 |
The virtuous cycle: Social media influencers’ potential for kindness contagion T Bradley, KC Anderson, A Hass Journal of Macromarketing 43 (2), 110-118, 2023 | 6 | 2023 |
Students’ Perception of the Use of Social Media for Recruitment: Insights for Educational Administrators A Hass, M Joseph, K Peters Academy of Business Research Journal 16 (4), 21-29, 2019 | 4 | 2019 |
# SocialMediaWellness: Exploring a research agenda and conceptualization for healthy social media consumption BA Mertz, A Hass, KC Anderson, T Kaskela, LJ Zmich Journal of Consumer Behaviour, 2023 | 3 | 2023 |
Putting the Social in Social Media: A Qualitative Study of Influencers on Instagram A Hass, DA Laverie American Marketing Association Winter Conference 31, 72-79, 2020 | 2 | 2020 |
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension KC Anderson, LJ Zmich, BA Mertz, A Hass Journal of Macromarketing 44 (1), 224-238, 2024 | | 2024 |
Love Luxury, Love the Earth: An Empirical Investigation on How Sustainable Luxury Consumption Contributes to Social-Environmental Well-Being (Sept, 10.1177/02761467221125915, 2022) CY Pai, D Laverie, A Hass JOURNAL OF MACROMARKETING 42 (4), 690-690, 2022 | | 2022 |
Social Media Influencers: An Exploration of Aesthetic Connections and Digital Wellness A Hass Texas Tech University, 2022 | | 2022 |
Enabling Creative Small Business Innovation in a Crisis: An Abstract A Hass, KC Anderson, C Mitchell Academy of Marketing Science Annual Conference-World Marketing Congress, 165-166, 2021 | | 2021 |
Super-Heroes at Your Service: Business Communities Inspiring Creativity to Mitigate Crisis KC Anderson, A Hass Society for Marketing Advances (SMA), 2020 | | 2020 |
An Exploratory Study on Consumers’ Perceptions of Gamification D Hass, A Hass, M Joseph Society for Marketing Advances (SMA), 2020 | | 2020 |