| Thought for food: Imagined consumption reduces actual consumption CK Morewedge, YE Huh, J Vosgerau Science 330 (6010), 1530-1533, 2010 | 406 | 2010 |
| Do early adopters upgrade early? Role of post-adoption behavior in the purchase of next-generation products YE Huh, SH Kim Journal of Business Research 61 (1), 40-46, 2008 | 180 | 2008 |
| Social defaults: Observed choices become choice defaults YE Huh, J Vosgerau, CK Morewedge Journal of Consumer Research 41 (3), 746-760, 2014 | 159 | 2014 |
| Who gets the blame for service failures? Attribution of responsibility toward robot versus human service providers and service firms X Leo, YE Huh Computers in Human Behavior 113, 106520, 2020 | 135 | 2020 |
| Exerting self‐control≠ sacrificing pleasure J Vosgerau, I Scopelliti, YE Huh Journal of Consumer Psychology 30 (1), 181-200, 2020 | 59 | 2020 |
| The unhealthy= tasty belief is associated with BMI through reduced consumption of vegetables: A cross-national and mediational analysis B Briers, YE Huh, E Chan, A Mukhopadhyay Appetite, 104639, 2020 | 43 | 2020 |
| More similar but less satisfying: Comparing preferences for and the efficacy of within-and cross-category substitutes for food YE Huh, J Vosgerau, CK Morewedge Psychological Science 27 (6), 894-903, 2016 | 36 | 2016 |
| Selective sensitization: Consuming a food activates a goal to consume its complements YE Huh, J Vosgerau, CK Morewedge Journal of Marketing Research 53 (6), 1034-1049, 2016 | 28 | 2016 |
| How artificial intelligence constrains the human experience A Valenzuela, S Puntoni, D Hoffman, N Castelo, J De Freitas, B Dietvorst, ... Journal of the Association for Consumer Research 9 (3), 000-000, 2024 | 4 | 2024 |
| Informed indulgence: the effects of nutrition information provision and dietary restraint on consecutive food consumption decisions GE Oh, YE Huh, A Mukhopadhyay Psychology & Health 36 (11), 1314-1335, 2021 | 4 | 2021 |
| Taste perception and creativity: An abstract YE Huh, Y Hong, N Youn Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018 | 4 | 2018 |
| The Mental Budgeting of Calories: How Nutrition Information Influences Food Consumption Day By Day, Not Meal By Meal GEG Oh, YE Huh, A Mukhopadhyay Association for Consumer Research Conference 2016, 207-208, 2016 | 4 | 2016 |
| Response to Commentaries on Exerting Self-Control≠ Sacrificing Pleasure I Scopelliti, J Vosgerau, YE Huh Journal of Consumer Psychology 30 (1), 215-216, 2019 | 3 | 2019 |
| Pleasure, Guilt and Regret in Hedonic Consumption: Revisiting the Vice-Virtue Categorization in Theories of Self-Control J Vosgerau, I Scopelliti, YE Huh NA-Advances in Consumer Research 44, 164-168, 2016 | 3 | 2016 |
| Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy= Tasty Intuition Influences Their Children’s Food Consumption and Body Mass Index B Briers, YE Huh, E Chan, A Mukhopadhyay Journal of Consumer Research 50 (6), 1074-1096, 2024 | 2 | 2024 |
| Expiration date perception and food disposal decision C Kim, YE Huh | 2 | 2019 |
| Following the best team or being the best fan? Implications of maximizing tendency for fan identification and sport marketing strategy I Norris, D Wann, R Zapalac, GEG Oh, YE Huh, A Mukhopadhyay ASSOCIATION FOR CONSUMER RESEARCH 32 (3), 157-166, 2014 | 2 | 2014 |
| Thought for Food: Top-Down Processes Moderate Sensory-Specific Satiation CK Morewedge, YE Huh, J Vosgerau Conference of the Society for Judgment and Decision Making, 2009 | 2 | 2009 |
| Inducing consumers to use calorie information: a multinational investigation GE Oh, YE Huh, A Mukhopadhyay Psychology & health 38 (4), 459-477, 2023 | 1 | 2023 |
| Consumers' Lay Beliefs about AI Assessment of Interpersonal Skills IY Cheong, YE Huh, S Puntoni 2023 The Association for Consumer Research Conference, 2023 | 1 | 2023 |
