| Contract and product quality in platform selling J Zhang, Q Cao, X He European Journal of Operational Research 272 (3), 928-944, 2019 | 200 | 2019 |
| Manufacturer encroachment with advertising J Zhang, Q Cao, X He Omega 91, 102013, 2020 | 107 | 2020 |
| Quality disclosure under consumer loss aversion J Zhang, KJ Li Management Science 67 (8), 5052-5069, 2021 | 52 | 2021 |
| The benefits of consumer rebates: A strategy for gray market deterrence J Zhang European Journal of Operational Research 251 (2), 509-521, 2016 | 52 | 2016 |
| Gray market's product quality in the circular economy era Q Cao, J Zhang International Journal of Production Research 58 (1), 308-331, 2020 | 44 | 2020 |
| Competitive effects of informative advertising in distribution channels J Zhang, W Zhong, S Mei Marketing Letters 23, 561-584, 2012 | 31 | 2012 |
| Targeted advertising by asymmetric firms J Zhang, X He Omega 89, 136-150, 2019 | 19 | 2019 |
| Attack and defend: the role of targeting in a distribution channel J Zhang, Z Liu, W Zhong Marketing Letters 27, 375-386, 2016 | 19 | 2016 |
| Manufacturer-versus retailer-initiated bundling: Implications for the supply chain Q Cao, Y Tang, S Perera, J Zhang Transportation Research Part E: Logistics and Transportation Review 157, 102552, 2022 | 18 | 2022 |
| Target or not? Endogenous advertising strategy under competition J Zhang, Q Cao, X Yue IEEE Transactions on Systems, Man, and Cybernetics: Systems 50 (11), 4472-4481, 2018 | 13 | 2018 |
| Forward advertising: A competitive analysis of new product preannouncement J Zhang, Q Liang, J Huang Information Economics and Policy 37, 3-12, 2016 | 12 | 2016 |
| Flirting with the enemy: online competitor referral and entry-deterrence J Zhang, Z Liu, RS Rao Quantitative Marketing and Economics 16, 209-249, 2018 | 11 | 2018 |
| Agency or wholesale? Retail selling format in the presence of new manufacturer introduction B Zhong, H Shen, J Zhang, X Gao Electronic Commerce Research 23 (4), 2291-2325, 2023 | 9 | 2023 |
| Competitor referral by platforms J Zhang, Q Cao, X He Annals of Operations Research, 1-24, 2023 | 9 | 2023 |
| Parallel imports of status goods: A strategic analysis of aesthetic design KJ Li, J Zhang, R Schaefer Production and Operations Management 31 (5), 2268-2288, 2022 | 9 | 2022 |
| Peer-induced fairness and personalized pricing in a channel J Zhang, X He, Y Zhang Journal of the Operational Research Society 73 (8), 1812-1827, 2022 | 6 | 2022 |
| A model of targeted advertising with customer recognition J Zhang, W Zhong, S Mei Journal of Southeast University 28 (4), 490-495, 2012 | 4 | 2012 |
| The impacts of digital content piracy and copyright protection policies when consumers are loss averse. YX Chai, SJF Ren, JQ Zhang Journal of Industrial & Management Optimization 18 (5), 2022 | 3 | 2022 |
| How does customer recognition affect service provision? KJ Li, J Zhang International Journal of Research in Marketing 38 (4), 900-914, 2021 | 3 | 2021 |
| The effectiveness of cross-platform targeted advertising strategy J Liu, W Zhong, J Zhang, S Mei Electronic Commerce Research, 1-17, 2023 | 2 | 2023 |
