| Enacted voluntary simplicity–exploring the consequences of requesting consumers to intentionally consume less C McGouran, A Prothero European Journal of Marketing 50 (1/2), 189-212, 2016 | 105 | 2016 |
| Alternative paradigms for sustainability: a relational worldview AM Kennedy, C McGouran, JA Kemper European Journal of Marketing 54 (4), 825-855, 2020 | 44 | 2020 |
| Antecedents of value co-creation activities for online fashion brands LJ Thomas, S Brooks, C McGouran Journal of Strategic Marketing 28 (5), 384-398, 2020 | 32 | 2020 |
| Experiencing the macromarketing dimensions of sustainability: lessons learned from field trips to the ultra novel A Samuel, RJ Thomas, C McGouran, GRT White Journal of Marketing Education 44 (3), 322-336, 2022 | 6 | 2022 |
| Manifesting feminist marketing futures: Undertaking a ‘visionary’inventory: Feminist Collective E Parsons, D Pirani, R Ashman, A Daskalopoulou, K Kerrane, ... The Routledge Companion to Marketing and Feminism, 460-476, 2022 | 5 | 2022 |
| “The club on the hill”: footballing place as an arena for sustainable and ethical action A Samuel, C McGouran, RJ Thomas, G Reginald, T White Qualitative Market Research: An International Journal 25 (5), 570-584, 2022 | 4 | 2022 |
| Directing ethical consumption through the development of ethical foodscapes A Samuel, C McGouran, R Thomas, GRT White Research Handbook on Ethical Consumption, 136-157, 2023 | | 2023 |
| FIFA's greenest football club: Delivering and disseminating social innovation at Forest Green Rovers A Samuel, C McGouran, T Robert, W Gareth | | 2023 |
| Changing football ideology through place A Samuel, C McGouran | | 2022 |
| 30 Manifesting feminist marketing futures F Collective, E Parsons, D Pirani, R Ashman, A Daskalopoulou, K Kerrane, ... The Routledge Companion to Marketing and Feminism, 460, 2022 | | 2022 |
| The Effects of Limiting Consumption on Women’s Self-concept. C McGouran Annual Macromarketing Conference, 717, 2015 | | 2015 |
| 460 Manifesting feminist marketing futures: Undertaking a ‘visionary’inventory: Feminist Collective E Parsons, D Pirani, R Ashman, A Daskalopoulou, K Kerrane, ... The Routledge Companion to Marketing and Feminism, 460-476, 0 | | |
| Comparing the Effectiveness of Marketer and User Generated Content in Influencing Brand Equity for UK Pureplay Fashion Brands. LJ Thomas, SB Brooks, C McGouran, N Hajli | | |
