| The evolutionary bases of consumption G Saad Psychology Press, 2007 | 539 | 2007 |
| Applications of evolutionary psychology in marketing G Saad, T Gill Psychology & Marketing 17 (12), 1005-1034, 2000 | 398 | 2000 |
| Gender differences in information search strategies for a Christmas gift M Laroche, G Saad, M Cleveland, E Browne Journal of consumer marketing 17 (6), 500-522, 2000 | 346 | 2000 |
| The effect of conspicuous consumption on men’s testosterone levels G Saad, JG Vongas Organizational Behavior and Human Decision Processes 110 (2), 80-92, 2009 | 227 | 2009 |
| Testosterone and domain-specific risk: Digit ratios (2D: 4D and rel2) as predictors of recreational, financial, and social risk-taking behaviors E Stenstrom, G Saad, MV Nepomuceno, Z Mendenhall Personality and individual differences 51 (4), 412-416, 2011 | 218 | 2011 |
| Evolutionary neuromarketing: Darwinizing the neuroimaging paradigm for consumer behavior JR Garcia, G Saad Journal of Consumer Behaviour: An International Research Review 7 (4‐5), 397-414, 2008 | 196 | 2008 |
| Exploring the h-index at the author and journal levels using bibliometric data of productive consumer scholars and business-related journals respectively G Saad Scientometrics 69, 117-120, 2006 | 196 | 2006 |
| An evolutionary psychology perspective on gift giving among young adults G Saad, T Gill Psychology & Marketing 20 (9), 765-784, 2003 | 186 | 2003 |
| Sex differences in the ultimatum game: An evolutionary psychology perspective G Saad, T Gill Journal of Bioeconomics 3, 171-193, 2001 | 168 | 2001 |
| Calories, beauty, and ovulation: The effects of the menstrual cycle on food and appearance-related consumption G Saad, E Stenstrom Journal of Consumer Psychology 22 (1), 102-113, 2012 | 158 | 2012 |
| The consuming instinct: What juicy burgers, Ferraris, pornography, and gift giving reveal about human nature G Saad Prometheus Books, 2011 | 144 | 2011 |
| Applying evolutionary psychology in understanding the representation of women in advertisements G Saad Psychology & Marketing 21 (8), 593-612, 2004 | 136 | 2004 |
| Evolutionary Consumption G Saad Wiley Encyclopaedia of Management – Marketing 9, 184-189, 2014 | 132 | 2014 |
| Evolutionary consumption G Saad Journal of Consumer Psychology 23 (3), 351-371, 2013 | 132 | 2013 |
| Stopping criteria in sequential choice G Saad, JE Russo Organizational Behavior and Human Decision Processes 67 (3), 258-270, 1996 | 124 | 1996 |
| Individualism–collectivism and the quantity versus quality dimensions of individual and group creative performance G Saad, M Cleveland, L Ho Journal of Business Research 68 (3), 578-586, 2015 | 107 | 2015 |
| A cross-cultural study of in-store information search strategies for a Christmas gift M Laroche, G Saad, C Kim, E Browne Journal of Business Research 49 (2), 113-126, 2000 | 98 | 2000 |
| Applying evolutionary psychology in understanding the Darwinian roots of consumption phenomena G Saad Managerial and Decision Economics 27 (2‐3), 189-201, 2006 | 97 | 2006 |
| On the Method of Evolutionary Psychology and Its Applicability to Consumer Research G Saad Journal of Marketing Research 54 (3), 464-477, 2017 | 78 | 2017 |
| Applying Darwinian principles in designing effective intervention strategies: The case of sun tanning G Saad, A Peng Psychology & Marketing 23 (7), 617-638, 2006 | 75 | 2006 |
