Sticking with your university: the importance of satisfaction, trust, image, and shared values W Schlesinger, A Cervera, C Pérez-Cabañero Studies in Higher Education 42 (12), 2178-2194, 2017 | 239 | 2017 |
Brand love is all around: loyalty behaviour, active and passive social media users E Bigne, L Andreu, C Perez, C Ruiz Current Issues in Tourism 23 (13), 1613-1630, 2020 | 113 | 2020 |
Do family SME managers value marketing capabilities' contribution to firm performance? C Pérez‐Cabañero, T González‐Cruz, S Cruz‐Ros Marketing Intelligence & Planning 30 (2), 116-142, 2012 | 100 | 2012 |
Exploring the links between destination attributes, quality of service experience and loyalty in emerging Mediterranean destinations W Schlesinger, A Cervera-Taulet, C Pérez-Cabañero Tourism Management Perspectives 35, 100699, 2020 | 78 | 2020 |
What drives the helpfulness of online reviews? A deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations E Bigne, C Ruiz, A Cuenca, C Perez, A Garcia Journal of Destination Marketing & Management 20, 100570, 2021 | 61 | 2021 |
Marketing capabilities, stakeholders’ satisfaction, and performance S Cruz-Ros, TF González Cruz, C Pérez-Cabanero Service Business 4, 209-223, 2010 | 58 | 2010 |
Perceived risk on goods and service purchases C Pérez-Cabanéro Esic Market 129, 183-199, 2007 | 38 | 2007 |
Buying private label in durables: Gender and other psychological variables MJ Miquel, EM Caplliure, C Pérez, E Bigné Journal of retailing and consumer services 34, 349-357, 2017 | 37 | 2017 |
Experience management as an innovative approach in emerging Mediterranean destinations A Cervera-Taulet, C Perez-Cabanero, W Schlesinger Journal of Business Research 101, 536-547, 2019 | 31 | 2019 |
Gathering pre-purchase information for a cruise vacation with virtual reality: the effects of media technology and gender V Martínez-Molés, TH Jung, C Pérez-Cabañero, A Cervera-Taulet International Journal of Contemporary Hospitality Management 34 (1), 407-429, 2022 | 29 | 2022 |
The contribution of dynamic marketing capabilities to service innovation and performance C Pérez–Cabañero, S Cruz–Ros, T González–Cruz International Journal of Business Environment 7 (1), 61-78, 2015 | 27 | 2015 |
Determinantes del marketing boca a boca en el contexto universitario: El rol de la satisfacción y la lealtad de los estudiantes IA Veas-González, AD Sanchez-Ortiz, C Perez-Cabañero Formación universitaria 12 (1), 45-54, 2019 | 24 | 2019 |
Evolution of arts and cultural management research over the first ten AIMAC conferences (1991-2009) C Pérez-Cabañero, M Cuadrado-García International Journal of Arts Management 13 (3), 56, 2011 | 23 | 2011 |
La implicación del consumidor en la adquisición de bienes y servicios CP Cabañero Esic market 37 (123), 93-113, 2006 | 23 | 2006 |
La elección de la marca del distribuidor en productos duraderos: factores de influencia EM Caplliure Giner, M Miquel Romero, C Pérez Cabañero Instituto de Economía Aplicada a la Empresa de la Universidad del País Vasco, 2010 | 22 | 2010 |
Consumer involvement in goods and service purchases CP Cabañero Esic Market 37 (1), 73-91, 2006 | 21 | 2006 |
Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty C Pérez-Cabañero, A Cervera-Taulet, W Schlesinger International Review on Public and Nonprofit Marketing 14, 253-268, 2017 | 20 | 2017 |
Managing satisfaction in cultural events: Exploring the role of core and peripheral product M Cuadrado-García, C Pérez-Cabañero, JD Montoro-Pons Management: journal of contemporary management issues 22 (1), 157-174, 2017 | 19 | 2017 |
El riesgo percibido ante la compra de bienes y servicios C Pérez-Cabañero Esic market 39 (129), 201-218, 2008 | 19 | 2008 |
Contrasting quality of service experience for northern and southern Mediterranean tourists W Schlesinger, A Cervera, C Perez-Cabanero EuroMed Journal of Business 10 (3), 327-337, 2015 | 16 | 2015 |