Fundamentos de marketing: entorno, consumidor, estrategia e investigación comercial V Baena Fundamentos de marketing, 2011 | 377* | 2011 |
Instrumentos de marketing. Decisiones sobre producto, precio, distribución, comunicación y marketing directo V Baena, MF Moreno Universitat Oberta de Catalunya, 2010 | 220* | 2010 |
Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from Real Madrid V Baena International Journal of Sports Marketing and Sponsorship, 2016 | 138 | 2016 |
Market conditions driving international franchising in emerging markets V Baena International Journal of Emerging Markets 7 (1), 49-71, 2012 | 126 | 2012 |
The importance of CSR practices carried out by sport teams and its influence on brand love: the Real Madrid Foundation V Baena Social Responsibility Journal 14 (1), 61-79, 2018 | 87 | 2018 |
Modeling global franchising in emerging markets: An entry mode analysis V Baena Journal of East-West Business 15 (3-4), 164-188, 2009 | 69 | 2009 |
Teorías y líneas de investigación en el sistema de franquicia: una revisión desde los años 60 hasta 2009 V Baena Graciá Instituto de Economía Aplicada a la Empresa de la Universidad del País Vasco, 2010 | 68 | 2010 |
Insights on international franchising: entry mode decision V Baena Latin American Business Review 14 (1), 1-27, 2013 | 64 | 2013 |
Global marketing strategy in professional sports. Lessons from FC Bayern Munich V Baena Soccer & Society 20 (4), 660-674, 2019 | 62 | 2019 |
The key to carving out a high corporate reputation based on innovation: corporate social responsibility M Mattera, V Baena Social Responsibility Journal 11 (2), 221-241, 2015 | 60 | 2015 |
International franchise expansion of service chains: insights from the Spanish market V Baena, J Cervino The Service Industries Journal 32 (7), 1121-1136, 2012 | 59 | 2012 |
International franchising decision-making: A model for country choice V Baena, J Cerviño Latin American Business Review 15 (1), 13-43, 2014 | 51 | 2014 |
Analyzing social responsibility as a driver of firm's brand awareness M Mattera, V Baena, J Cerviño Procedia-Social and Behavioral Sciences 58, 1121-1130, 2012 | 47 | 2012 |
La internalización de la franquicia española y sus formas de penetración de mercados VB Graciá, JC Fernández Cuadernos de Economía y Dirección de la Empresa 12 (40), 47-82, 2009 | 47 | 2009 |
European franchise expansion into Latin America. Evidence from the Spanish franchise system V Baena Management Research Review 38 (1), 149, 2015 | 44 | 2015 |
Nuevas dimensiones y problemáticas en el ámbito de la creación y gestión de marcas J Cerviño, V Baena Cuadernos de Estudios Empresariales 24, 11-50, 2014 | 36 | 2014 |
Instrumentos de marketing: decisiones sobre producto, precio, distribución, comunicación y marketing directo VB Graciá, MFM Sánchez Editorial UOC, 2010 | 35 | 2010 |
The effect of corruption on global franchising in emerging markets V Baena International Journal of Business and Emerging Markets 3 (1), 57-74, 2011 | 32 | 2011 |
El aprendizaje experiencial como metodología docente. Buenas prácticas V Baena NARCEA, SA DE EDICIONES, 2019 | 31* | 2019 |
International franchise presence and intensity level: profile of franchisors operating abroad V Baena Management Research Review 41 (2), 202-224, 2018 | 29 | 2018 |