How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM P Duarte, SC Silva, MB Ferreira Journal of Retailing and Consumer Services 44, 161-169, 2018 | 569 | 2018 |
The evolving role of artificial intelligence in marketing: A review and research agenda B Vlačić, L Corbo, SC e Silva, M Dabić Journal of business research 128, 187-203, 2021 | 382 | 2021 |
Millennials' attitude toward chatbots: an experimental study in a social relationship perspective R De Cicco, SC Silva, FR Alparone International Journal of Retail & Distribution Management, 2020 | 194 | 2020 |
Empirical test of the trust–performance link in an international alliances context SC Silva, F Bradley, CMP Sousa International Business Review 21 (2), 293-306, 2012 | 182 | 2012 |
Internacionalização e redes de empresas: conceitos e teorias SCS Lorga | 114 | 2003 |
The omni-channel approach: a utopia for companies? M Hajdas, J Radomska, SC Silva Journal of Retailing and Consumer Services 65, 102131, 2022 | 98 | 2022 |
Need for touch and haptic imagery: An investigation in online fashion shopping SC Silva, TV Rocha, R De Cicco, RF Galhanone, LTMF Mattos Journal of Retailing and Consumer Services 59, 102378, 2021 | 92 | 2021 |
The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience SC Silva, A Santos, P Duarte, B Vlačić International Journal of Retail & Distribution Management 49 (6), 717-734, 2021 | 86 | 2021 |
Multichannel versus omnichannel: a price-segmented comparison from the fashion industry SC Silva, P Duarte, A Sundetova International Journal of Retail & Distribution Management 48 (4), 417-430, 2020 | 79 | 2020 |
The value of textual haptic information in online clothing shopping T Rodrigues, SC Silva, P Duarte Journal of Fashion Marketing and Management 21 (1), 88-102, 2017 | 77 | 2017 |
Omnichannel approach: Factors affecting consumer acceptance SC Silva, CC Martins, JM Sousa Journal of Marketing Channels 25 (1-2), 73-84, 2018 | 72 | 2018 |
How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C SC Silva, PAO Duarte, SR Almeida Journal of Business & Industrial Marketing, 2020 | 66 | 2020 |
Motives to engage with sports brands on Facebook and Instagram–The case of a Portuguese football club JC Machado, CC Martins, FC Ferreira, SC Silva, PA Duarte International Journal of Sports Marketing and Sponsorship, 2020 | 65 | 2020 |
The role of consumer-cause identification and attitude in the intention to purchase cause-related products P Duarte, SC Silva International Marketing Review, 2019 | 55 | 2019 |
When trust becomes the fourth C Brito, SC Silva The Marketing Review 9 (4), 289-299, 2009 | 48 | 2009 |
Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust SC Silva, P Duarte, JC Machado, C Martins International Review on Public and Nonprofit Marketing 17 (2), 135-157, 2020 | 46 | 2020 |
The role of online experience in the relationship between service convenience and future purchase intentions SK Saha, P Duarte, SC Silva, G Zhuang Journal of Internet Commerce 22 (2), 244-271, 2023 | 44 | 2023 |
“It’s on its way”: Chatbots applied for online food delivery services, social or task-oriented interaction style? R De Cicco, SCLC Silva, FR Alparone Journal of Foodservice Business Research 24 (2), 140-164, 2021 | 44 | 2021 |
Need-for-touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers P Duarte, SC Silva Journal of Retailing and Consumer Services 55, 102122, 2020 | 43 | 2020 |
The importance of second-hand knowledge in the revised Uppsala model: can European textiles producers export to China? SC Silva, E Pacheco, R Meneses, C Brito Journal of Global Marketing 25 (3), 141-160, 2012 | 40 | 2012 |