Variance-based structural equation modeling: Guidelines for using partial least squares in information systems research JL Roldán, MJ Sánchez-Franco Research methodologies, innovations and philosophies in software systems …, 2012 | 1504 | 2012 |
The impact of marketing communication and price promotion on brand equity AF Villarejo-Ramos, MJ Sánchez-Franco Journal of Brand Management 12, 431-444, 2005 | 611 | 2005 |
Web acceptance and usage model: A comparison between goal‐directed and experiential web users MJ Sánchez‐Franco, JL Roldán Internet research 15 (1), 21-48, 2005 | 522 | 2005 |
Exploring the influence of gender on the web usage via partial least squares MJ Sanchez-Franco Behaviour & Information Technology 25 (1), 19-36, 2006 | 343 | 2006 |
The moderating effect of gender on relationship quality and loyalty toward Internet service providers MJ Sanchez-Franco, AFV Ramos, FAM Velicia Information & Management 46 (3), 196-202, 2009 | 329 | 2009 |
Exploring the impact of individualism and uncertainty avoidance in Web-based electronic learning: An empirical analysis in European higher education MJ Sánchez-Franco, FJ Martínez-López, FA Martín-Velicia Computers & Education 52 (3), 588-598, 2009 | 269 | 2009 |
WebCT–The quasimoderating effect of perceived affective quality on an extending Technology Acceptance Model MJ Sanchez-Franco Computers & education 54 (1), 37-46, 2010 | 244 | 2010 |
The moderating effects of involvement on the relationships between satisfaction, trust and commitment in e-banking MJ Sanchez-Franco Journal of Interactive Marketing 23 (3), 247-258, 2009 | 236 | 2009 |
Virtual travel communities and customer loyalty: Customer purchase involvement and web site design MJ Sanchez-Franco, FJ Rondan-Cataluña Electronic commerce research and applications 9 (2), 171-182, 2010 | 233 | 2010 |
A naive Bayes strategy for classifying customer satisfaction: A study based on online reviews of hospitality services MJ Sánchez-Franco, A Navarro-García, FJ Rondán-Cataluña Journal of Business Research 101, 499-506, 2019 | 121 | 2019 |
Eficacia publicitaria. Teoría y Práctica MJ Sánchez Franco Teoría y práctica. Espańa: McGraw-Hill, 1999 | 103* | 1999 |
Análisis del turismo rural y de la sostenibilidad de los alojamientos rurales M Moral Moral, MT Fernández Alles, MJ Sánchez Franco Grupo Editorial Espacios GEES, 2019 | 81 | 2019 |
Users' intrinsic and extrinsic drivers to use a web-based educational environment MJ Sánchez-Franco, B Peral-Peral, ÁF Villarejo-Ramos Computers & Education 74, 81-97, 2014 | 78 | 2014 |
The influence of familiarity, trust and norms of reciprocity on an experienced sense of community: an empirical analysis based on social online services MJ Sánchez-Franco, JL Roldán Behaviour & Information Technology 34 (4), 392-412, 2015 | 77 | 2015 |
Comunicacio de marketing: planificación y control ECD de Castro, EM Armario, MJS Franco Ediciones Pirámide, 2002 | 76* | 2002 |
Expressive aesthetics to ease perceived community support: Exploring personal innovativeness and routinised behaviour as moderators in Tuenti MJ Sanchez-Franco, JL Roldán Computers in Human Behavior 26 (6), 1445-1457, 2010 | 71 | 2010 |
Are hypermarket prices different from discount store prices? FJ Rondán Cataluña, MJ Sánchez Franco, AF Villarejo Ramos Journal of Product & Brand Management 14 (5), 330-337, 2005 | 68 | 2005 |
Un modelo empírico de adaptación y uso de la Web. Utilidad, facilidad de uso y flujo percibidos MJS Franco, FJR Cataluña, AFV Ramos Cuadernos de Economía y Dirección de la Empresa 10 (30), 153-179, 2007 | 65 | 2007 |
Understanding relationship quality in hospitality services: A study based on text analytics and partial least squares MJ Sanchez-Franco, G Cepeda-Carrion, JL Roldan Internet Research 29 (3), 478-503, 2019 | 64 | 2019 |
Connection between customer emotions and relationship quality in online music services M Sanchez-Franco, FJ Rondan-Cataluna Behaviour & Information Technology 29 (6), 633-651, 2010 | 61 | 2010 |