| Enhancing the trustworthiness of qualitative research in international business RR Sinkovics, E Penz, PN Ghauri Management international review 48, 689-714, 2008 | 1044 | 2008 |
| Forget the Real Thing take the Copy! An Explanatory Model for the Volitional Purchase of Counterfeit Products E Penz, B Stottinger ACR North American Advances, 2005 | 520 | 2005 |
| Analysing textual data in international marketing research RR Sinkovics, E Penz, PN Ghauri Qualitative Market Research: An International Journal 8 (1), 9-38, 2005 | 344 | 2005 |
| The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach‐avoidance conflicts in online and offline settings E Penz, MK Hogg European Journal of Marketing 45 (1/2), 104-132, 2011 | 305 | 2011 |
| Sex or gender? Expanding the sex-based view by introducing masculinity and femininity as predictors of financial risk taking K Meier-Pesti, E Penz Journal of Economic Psychology 29 (2), 180-196, 2008 | 236 | 2008 |
| Social distance between residents and international tourists—Implications for international business RR Sinkovics, E Penz International Business Review 18 (5), 457-469, 2009 | 129 | 2009 |
| “Sustainability is a nice bonus” the role of sustainability in carsharing from a consumer perspective B Hartl, T Sabitzer, E Hofmann, E Penz Journal of Cleaner Production 202, 88-100, 2018 | 123 | 2018 |
| Original brands and counterfeit brands—do they have anything in common? E Penz, B Stöttinger Journal of Consumer Behaviour: An International Research Review 7 (2), 146-163, 2008 | 114 | 2008 |
| Power versus trust–what matters more in collaborative consumption? E Hofmann, B Hartl, E Penz Journal of Services Marketing 31 (6), 589-603, 2017 | 92 | 2017 |
| Voluntary purchase of counterfeit products: empirical evidence from four countries E Penz, BB Schlegelmilch, B Stöttinger Journal of International Consumer Marketing 21 (1), 67-84, 2008 | 90 | 2008 |
| A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits E Penz, B Stöttinger Journal of Brand Management 19 (7), 581-594, 2012 | 82 | 2012 |
| Corporate image and product similarity—Assessing major demand drivers for counterfeits in a multi‐country study E Penz, B Stöttinger Psychology & Marketing 25 (4), 352-381, 2008 | 82 | 2008 |
| Empowerment of SME websites—Development of a web-empowerment scale and preliminary evidence RR Sinkovics, E Penz Journal of International Entrepreneurship 3, 303-315, 2005 | 82 | 2005 |
| Predicting consumer digital piracy behavior: The role of rationalization and perceived consequences I Vida, M Kos Koklič, M Kukar‐Kinney, E Penz Journal of Research in Interactive Marketing 6 (4), 298-313, 2012 | 74 | 2012 |
| How do companies reduce their carbon footprint and how do they communicate these measures to stakeholders? E Penz, P Polsa Journal of Cleaner Production 195, 1125-1138, 2018 | 72 | 2018 |
| Fostering sustainable travel behavior: Role of sustainability labels and goal-directed behavior regarding touristic services E Penz, E Hofmann, B Hartl Sustainability 9 (6), 1056, 2017 | 72 | 2017 |
| Concurrent ownership of brands and counterfeits: Conceptualization and temporal transformation from a consumer perspective B Stöttinger, E Penz Psychology & Marketing 32 (4), 373-391, 2015 | 71 | 2015 |
| Knowledge management in marketing BB Schlegelmilch, E Penz The Marketing Review 3 (1), 5-19, 2002 | 71 | 2002 |
| Explaining consumer choice of low carbon footprint goods using the behavioral spillover effect in German-speaking countries E Penz, B Hartl, E Hofmann Journal of cleaner production 214, 429-439, 2019 | 53 | 2019 |
| Researching the socio‐cultural context: putting social representations theory into action E Penz International Marketing Review 23 (4), 418-437, 2006 | 48 | 2006 |
Rudolf R. SinkovicsProfessor of International Business, University of Glasgow在 glasgow.ac.uk 的电子邮件经过验证
