| Feeling ambivalent about going green C Chang Journal of Advertising 40 (4), 19-32, 2011 | 539 | 2011 |
| " Being hooked" by editorial content: The implications for processing narrative advertising C Chang Journal of advertising 38 (1), 21-34, 2009 | 244 | 2009 |
| Imagery fluency and narrative advertising effects C Chang Journal of advertising 42 (1), 54-68, 2013 | 191 | 2013 |
| Increasing mental health literacy via narrative advertising C Chang Journal of Health Communication 13 (1), 37-55, 2008 | 184 | 2008 |
| The relative effectiveness of comparative and noncomparative advertising: Evidence for gender differences in information-processing strategies C Chang Journal of Advertising 36 (1), 21-35, 2007 | 175 | 2007 |
| The interplay of product class knowledge and trial experience in attitude formation C Chang Journal of Advertising 33 (1), 83-92, 2004 | 159 | 2004 |
| Effects of gender schematic processing on the reception of political commercials for men and women candidates JC Hitchon, C Chang Communication Research 22 (4), 430-458, 1995 | 159 | 1995 |
| Self-congruency as a cue in different advertising-processing contexts C Chang Communication Research 29 (5), 503-536, 2002 | 156 | 2002 |
| The impacts of emotion elicited by print political advertising on candidate evaluation C Chang Media psychology 3 (2), 91-118, 2001 | 148 | 2001 |
| Should women emote? Perceptual bias and opinion change in response to political ads for candidates of different genders JC Hitchon, C Chang, R Harris Political Communication 14 (1), 49-69, 1997 | 131 | 1997 |
| News coverage of health-related issues and its impacts on perceptions: Taiwan as an example C Chang Health communication 27 (2), 111-123, 2012 | 128 | 2012 |
| Guilt regulation: The relative effects of altruistic versus egoistic appeals for charity advertising C Chang Journal of Advertising 43 (3), 211-227, 2014 | 126 | 2014 |
| Motivated processing: How people perceive news covering novel or contradictory health research findings C Chang Science Communication 37 (5), 602-634, 2015 | 109 | 2015 |
| Chronological age versus cognitive age for younger consumers: implications for advertising persuasion C Chang Journal of Advertising 37 (3), 19-32, 2008 | 102 | 2008 |
| The effect of the number of product subcategories on perceived variety and shopping experience in an online store C Chang Journal of Interactive Marketing 25 (3), 159-168, 2011 | 101 | 2011 |
| Ad framing effects for consumption products: An affect priming process C Chang Psychology & Marketing 25 (1), 24-46, 2008 | 101 | 2008 |
| Party bias in political-advertising processing--Results from an experiment involving the 1998 Taipei mayoral election C Chang Journal of advertising 32 (2), 55-67, 2003 | 98 | 2003 |
| Cultural masculinity/femininity influences on advertising appeals C Chang Journal of Advertising Research 46 (3), 315-323, 2006 | 89 | 2006 |
| When does gender count? Further insights into gender schematic processing of female candidates' political advertisements C Chang, JCB Hitchon Sex roles 51, 197-208, 2004 | 86 | 2004 |
| Ad–self‐congruency effects: Self‐enhancing cognitive and affective mechanisms C Chang Psychology & Marketing 22 (11), 887-910, 2005 | 83 | 2005 |
