| Socio-cultural influences on Indian entrepreneurs: The need for appropriate structural interventions S Shivani, SK Mukherjee, R Sharan Journal of Asian Economics 17 (1), 5-13, 2006 | 151 | 2006 |
| Marketing mix elements influencing brand equity and brand choice T Chattopadhyay, S Shivani, M Krishnan vikalpa 35 (3), 67-84, 2010 | 80 | 2010 |
| Media Mix Elements affecting Brand Equity: A Study of the Indian Passenger Car Market T Chattopadhyay, RN Dutta, S Shivani IIMB Management Review 22 (4), 173-185, 2010 | 75 | 2010 |
| Determinants of brand equity-A blue print for building strong brand: A study of automobile segment in India T Chattopadhyay, S Shivani, M Krishnan African Journal of Marketing Management 1 (4), 109-121, 2009 | 66 | 2009 |
| Marketing mix influence on service brand equity and its dimensions S Mukherjee, S Shivani Vision 20 (1), 9-23, 2016 | 42 | 2016 |
| INFORMATION TECHNOLOGY AS AN ENABLER FOR KNOWLEDGE MANAGEMENT: A STUDY OF INDIAN COAL MINING INDUSTRY PC Mishra, S Shiivani, K S Journal of Global Information Technology Management 21 (3), 208-225, 2018 | 20* | 2018 |
| A study on gender portrayals in advertising through the years: A review report S Kumari, S Shivani Journal of Research in Gender Studies 2 (2), 54, 2012 | 18 | 2012 |
| Modified UTAUT2 to Determine Intention and Use of E-Commerce Technology Among Micro & Small Women Entrepreneurs in Jharkhand, India S Dutta, S Shivani Re-imagining Diffusion and Adoption of Information Technology and Systems: A …, 2020 | 13 | 2020 |
| Mapping the portrayal of females in contemporary indian advertisements S Kumari, S Shivani Media Watch 6 (2), 173-187, 2015 | 13 | 2015 |
| Approaches to measurement of brand equity T Chattopadhyay, S Shivani, M Krishnan Proceedings of Oxford Business and Economics Conference, Oxford, UK, 1-34, 2008 | 13 | 2008 |
| Influence of physical evidence on service brand image dimensions and brand equity S Mukherjee, S Shivani Indian Journal of Marketing, 2013 | 10 | 2013 |
| Female Portrayals in Advertising and Its Impact on Marketing Communication—Pieces of Evidence from India S Kumari, S Shivani Management and Labour Studies 39 (4), 438-448, 2014 | 8 | 2014 |
| Use and acceptance of crypto currencies in India: an evaluation of block chain application in financial sector using PLS SEM and ANN approach N Mishra, P Srivastava, S Mahato, S Shivani International Journal of Quality & Reliability Management, 2023 | 6 | 2023 |
| Analysis of Literature Review of Consumption Pattern-An Important Indicator of Economic Development D Banerjee, DS Shivani International Journal of Enterprise Computing and Business Systems 1 (2), 2011 | 6 | 2011 |
| Consumer imperfection in observation–is it a boon for manufacturers? The case of India's automobile sector T Chattopadhyay, S Shivani, M Krishnan, RK Pillania International Journal of Electric and Hybrid Vehicles 2 (1), 1-17, 2009 | 5 | 2009 |
| Approaches towards measuring brand equity T Chattopadhyay, S Shivani, M Krishnan Oxford Business and Economics Journal, 2008 | 5 | 2008 |
| A content analysis of female portrayals in Indian magazine advertisements S Kumari, S Shivani Indian Institute of Management, Ahmedabad, 2013 | 4 | 2013 |
| An empirical contribution towards measuring sustainability-oriented entrepreneurial intentions: A Study of Indian Youth M Srivastava, S Shivani, S Dutta Environment, Development and Sustainability 26 (3), 7319-7345, 2024 | 3 | 2024 |
| Intrinsic Rewards and Sustainability-Oriented Entrepreneurial Intentions: Reflections From Two Case Studies in India M Srivastava, S Shivani, S Dutta Handbook of research on promoting an inclusive organizational culture for …, 2023 | 3 | 2023 |
| Has Modern Retailing in India Influenced the Consumption Expenditure Behavior of Urban Socioeconomic Classes? D Banerjee, S Shivani Indian Journal of Marketing, 2015 | 3 | 2015 |
