Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality ME Styvén, A Näppä, M Mariani, R Nataraajan Journal of Business Research 141, 290-298, 2022 | 74 | 2022 |
The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media J Robertson, S Lord Ferguson, T Eriksson, A Näppä Journal of Business-to-Business Marketing 26 (2), 109-124, 2019 | 62 | 2019 |
Employer branding: Attracting and retaining talent in financial services A Näppä, M Farshid, T Foster Journal of Financial Services Marketing 19, 132-145, 2014 | 49 | 2014 |
Co-created employer brands: the interplay of strategy and identity A Näppä European Journal of Training and Development 47 (10), 37-52, 2022 | 13 | 2022 |
I just work here! Employees as co-creators of the employer brand A Näppä, M Ek Styvén, T Foster Scandinavian journal of hospitality and tourism 23 (1), 73-93, 2023 | 11 | 2023 |
Functional top management teams and marketing organization: exploring strategic decision-making T Eriksson, J Robertson, A Näppä Journal of Strategic Marketing, 1-18, 2022 | 11 | 2022 |
Crafting a paying-it-forward mindset in business: Five principles for a competitive employer branding advantage T Eriksson, A Näppä, J Robertson Business Horizons 66 (1), 51-64, 2023 | 10 | 2023 |
All for one and one for all: Encouraging ecosystem citizenship behaviour to strengthen employer branding T Eriksson, A Näppä, J Robertson Scandinavian Journal of Management 38 (2), 101211, 2022 | 10 | 2022 |
Creating a Strong Service Brand Through Talent: The Relationship Between Corporate, Internal and Employer Branding A Näppä | 6 | 2013 |
Attraktiva arbetsgivare: Employer branding i besöksnäringen M Styvén, A Näppä Besöksnäringens forsknings-och utvecklingsfond, 2021 | 3 | 2021 |
Building Employer Brands: The Employee Perspective A Näppä Luleå University of Technology, 2023 | 2 | 2023 |
Shaping the picture: A holistic view of destination image formation M Ek Styvén, A Näppä, C Strandberg, Å Wallström 7th International Conference on Tourism Management & Related Issues, Milan …, 2017 | 2 | 2017 |
Exploring the Nexus of Employer and Place Brands in Tourism and Hospitality: Towards a Conceptual Framework A Näppä, M Ek Styvén 17th Global Brand Conference, 2024 | | 2024 |
Employment in the tourism and hospitality industry: towards a unified value proposition A Näppä, M Ek Styvén, J Robertson | | 2024 |
Workplace learning in transient workplaces: the tourism and hospitality industry in the Arctic region K Parding, M Ek Styvén, F Lindström, A Näppä Journal of Workplace Learning 35 (9), 259-273, 2023 | | 2023 |
Kompetent, kunnig och stolt: Vikten av kompetensutveckling i besöksnäringen M Ek Styvén, A Näppä, K Parding | | 2023 |
Revitalizing Employer Branding: Unveiling an Industry Value Proposition through the Voices of Tourism and Hospitality Employees A Näppä, M Ek Styvén, K Parding 31st Nordic Symposium on Tourism and Hospitality Research, 135-138, 2023 | | 2023 |
Placing the place in employer branding: The case of the tourism and hospitality sector in Northern Sweden M Ek Styvén, A Näppä, K Parding 31st Nordic Symposium on Tourism and Hospitality Research, 19-21 September …, 2023 | | 2023 |
Whose Role Is It Anyway? A Consideration of Responsibility in Digital Addiction: An Abstract M Reyneke, J Robertson, C Ferreira, A Näppä Academy of Marketing Science Annual Conference, 131-132, 2022 | | 2022 |
Learning and creativity in a transient sector: The case of tourism and hospitality businesses in the Arctic region J Svensson, M Styvén, K Parding, A Näppä 10th EIASM International Conference on Tourism Management and Related Issues …, 2022 | | 2022 |