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Mihaela Constantinescu
Mihaela Constantinescu
Associate Professor of Marketing, Bucharest University of Economic Studies
在 mk.ase.ro 的电子邮件经过验证
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引用次数
引用次数
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Attitude evaluation on using the neuromarketing approach in social media: Matching company’s purposes and consumer’s benefits for sustainable business growth
M Constantinescu, A Orindaru, A Pachitanu, L Rosca, SC Caescu, ...
Sustainability 11 (24), 7094, 2019
742019
The role of education on consumer behavior on the insurance market
M IONCiCĂ, EC Petrescu, D Ioncică, M Constantinescu
Procedia-Social and Behavioral Sciences 46, 4154-4158, 2012
632012
Marketingul serviciilor
I Cetină, R Brandabur, M Constantinescu
Fundamente şi domenii de specializare, Bucureşti: Editura Uranus, 2009
442009
Marketingul serviciilor
I Cetinã, R Brandabur, M Constantinescu
Teorie si Aplicatii, Publishing House Uranus, Bucharest, 2006
37*2006
Using public relations in sports
D Serbanica, M Constantinescu
Romanian Journal of Marketing, 30, 2016
312016
Innovation within the Strategic Marketing Management of Industrial SMEs as a Response to the Economic Crisis.
LD Anghel, M Constantinescu, ŞC Caescu
Transformations in Business & Economics 12, 2013
242013
Customer retention and customer loyalty in the financial services industry: Definitions, importance and benefits
A Filip, M Constantinescu
Revista Română de Marketing, 221-237, 2007
202007
The specifics of the sport product and their implications within the marketing activity
M Constantinescu
International Journal of Economic Practices and Theories 1 (2), 71-76, 2011
182011
Events and their importance in strategic marketing communication
M Daniel, Ş Daniel, C Mihaela, F Alina
Annals of the University of Oradea, Economic Science Series 17 (4), 977-981, 2008
172008
Sustainable development of urban green areas for quality of life improvement—argument for increased citizen participation
M Constantinescu, A Orîndaru, ȘC Căescu, A Pachițanu
Sustainability 11 (18), 4868, 2019
152019
The Relationship between Quality of Life and Marketing Ethics
M Constantinescu
Revista Română de Marketing/Romanian Journal of Marketing, 37-44, 2011
152011
Internet buying behavior. Case study: research of AES students' behavior regarding online shopping
B Onete, M Constantinescu, A Filip
Amfiteatru economic, 18-24, 2008
152008
The brand of an athlete-reconsidering its dimensions
M Constantinescu
Journal of Emerging Trends in Marketing and Management 1 (1), 354-363, 2016
142016
Strategic marketing planning in sports–A perspective of quality of life improvement
C Mihaela, CS Claudiu, PM Gabriela
Annals of Faculty of Economics, University of Oradea, 1 (2), 807-812, 2012
142012
Educating young people for quality of life improvement
M Constantinescu
Procedia-Social and Behavioral Sciences 93, 395-399, 2013
112013
QUALITY OF LIFE-SPORT RELATIONSHIP. ANALYSIS INDICATORS
M Constantinescu
Management & Marketing 6, 73, 2011
112011
STRATEGIC MARKETING AND QUALITY OF LIFE (1).
ȘC Căescu, M Constantinescu, MG Ploeșteanu
Annals of the University of Oradea, Economic Science Series 21 (2), 2012
92012
Considerations regarding the strategic thinking in the marketing of the regional identity, article published in
AF Stăncioiu, M Mazilu, ŞC Căescu, M Constantinescu
Economica” magazine, year XIV no 4, 56, 2006
92006
Planificarea de marketing în turism-concepte şi aplicaţii
AF Stăncioiu, Ş Căescu, M Constantinescu, A Filip, FT Ionescu
Editura Economică, Bucureşti, 2005
92005
Services marketing
I Cetină, R Brandabur, M Constantinescu
Uranus Press, Bucharest, 2005
92005
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