| Marketing to South African consumers J Lappeman, P Egan, G Rightford, T Ramogase UCT Liberty Institute of Strategic Marketing, 2021 | 15 | 2021 |
| Time for an update: Proposing a new age segmentation for South Africa J Lappeman, P Egan, V Coppin Management Dynamics: Journal of the Southern African Institute for …, 2020 | 13 | 2020 |
| Revisiting middle-class consumers in Africa: a cross-country city-based investigation outlining implications for international marketers T Chikweche, J Lappeman, P Egan Journal of International Marketing 29 (4), 79-94, 2021 | 11 | 2021 |
| Africa’s heterogeneous middle class: A 10-city study of consumer lifestyle indicators J Lappeman, L du Plessis, E Ho, E Louw, P Egan International Journal of Market Research 63 (1), 58-85, 2021 | 10 | 2021 |
| Characterisation, definition, and measurement issues of the middle class in sub-Saharan Africa H Bhorat, ME Kimani, J Lappeman, P Egan Development Southern Africa, 1-18, 2021 | 9 | 2021 |
| Targeting the Floating Middle of Pyramid Consumers in Africa: Revisiting Marketing Mix Considerations T Chikweche, J Lappeman, P Egan Journal of International Consumer Marketing, 1-20, 2021 | 8 | 2021 |
| The Majority Report II: Connecting with Survivors J Simpson, P Egan, M Neethling, J Lappeman UCT Unilever Institute of Strategic Marketing, 1-277, 2014 | 4 | 2014 |
| Researching the marginalised bottom of the pyramid in Africa: Lessons and prospects for inclusive, relevant practices T Chikweche, J Lappeman, P Egan International Journal of Market Research, 14707853221147190, 2023 | 3 | 2023 |
| Marketing financial services in Africa: exploring the heterogeneous middle-class consumer across nine countries T Chikweche, J Lappeman, P Egan Journal of Financial Services Marketing, 1-16, 2022 | 3 | 2022 |
| The Aspirations Report P Egan, J Lappeman, J Simpson, M Neethling Cape Town: UCT Unilever Institute of Strategic Marketing, 2016 | 3 | 2016 |
| Forerunners: South Africa's new middle class S Wood, K Shamis, P Egan, J Simpson | 1 | 2011 |
| Re-imagining African millennials’ brand buying and distribution channel selection behaviour in a technologically disrupted world T Chikweche, J Lappeman, P Egan, H Mohammed Young Consumers, 2024 | | 2024 |
| Exploring Africa’s Heterogenous Middle Class’ Brand Behaviour in the New Digital Age: Practical Insights From a Multiple Country Study T Chikweche, J Lappeman, H Mohammed, P Egan Journal of International Consumer Marketing, 1-17, 2024 | | 2024 |
| EXAMINING AFRICAN MILLENNIALS'INTERACTION WITH RETAILING AND DISTRIBUTION CHANNELS IN THE NEW DIGITAL AGE-THE REALITIES T Chikweche, J Lappeman, P Egan, H Mohammed Global Marketing Conference, 903-904, 2023 | | 2023 |
| From individual to household decision making: a practical perspective on the BOP consumer in Africa J Lappeman, N Bundwini, T Chikweche, P Egan EMAC 2023: The Role of Marketing in a World of the Big Challenges of …, 2023 | | 2023 |
| Re-imagining marketing mix strategies for African millennials T Chikweche, J Lappeman, PA Egan, H Mohammed Proceedings of ANZMAC 2022: Reconnect & Reimagine, 5-7 December 2022, Perth …, 2022 | | 2022 |
| Revisiting Middle-Class Consumers in Africa. T Chikweche, J Lappeman, P Egan Journal of International Marketing, 2021 | | 2021 |
| The Market Opportunity for Social Enterprise in Developing Nations: The Sub-Saharan Middle Class P Egan, J Lappeman Strategic Marketing for Social Enterprises in Developing Nations, 132-152, 2019 | | 2019 |
James LappemanUniversity of Cape Town在 uct.ac.za 的电子邮件经过验证
James LappemanUniversity of Cape Town在 uct.ac.za 的电子邮件经过验证