Effects of color as an executional cue in advertising: They're in the shade GJ Gorn, A Chattopadhyay, T Yi, DW Dahl Management science 43 (10), 1387-1400, 1997 | 739 | 1997 |
Waiting for the web: how screen color affects time perception GJ Gorn, A Chattopadhyay, J Sengupta, S Tripathi Journal of marketing research 41 (2), 215-225, 2004 | 639 | 2004 |
Consumer control and empowerment: a primer L Wathieu, L Brenner, Z Carmon, A Chattopadhyay, K Wertenbroch, ... Marketing Letters 13, 297-305, 2002 | 535 | 2002 |
Effects of context and part-category cues on recall of competing brands JW Alba, A Chattopadhyay Journal of Marketing Research 22 (3), 340-349, 1985 | 526 | 1985 |
Salience effects in brand recall JW Alba, A Chattopadhyay Journal of Marketing Research 23 (4), 363-369, 1986 | 512 | 1986 |
Humor in advertising: The moderating role of prior brand evaluation A Chattopadhyay, K Basu Journal of Marketing Research 27 (4), 466-476, 1990 | 507 | 1990 |
Rethinking marketing programs for emerging markets NDN Dawar, A Chattopadhyay Long Range Planning 35 (5), 457-474, 2002 | 490 | 2002 |
The use of visual mental imagery in new product design DW Dahl, A Chattopadhyay, GJ Gorn* Journal of marketing research 36 (1), 18-28, 1999 | 365 | 1999 |
Does your company have the right logo? How and why circular-and angular-logo shapes influence brand attribute judgments Y Jiang, GJ Gorn, M Galli, A Chattopadhyay Journal of Consumer Research 42 (5), 709-726, 2016 | 337 | 2016 |
The different roles of product originality and usefulness in generating word-of-mouth S Moldovan, J Goldenberg, A Chattopadhyay International Journal of Research in Marketing 28 (2), 109-119, 2011 | 327 | 2011 |
Facilitating and rewarding creativity during new product development JE Burroughs, DW Dahl, CP Moreau, A Chattopadhyay, GJ Gorn Journal of Marketing 75 (4), 53-67, 2011 | 314 | 2011 |
The situational importance of recall and inference in consumer decision making A Chattopadhyay, JW Alba Journal of Consumer Research 15 (1), 1-12, 1988 | 300 | 1988 |
The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context L Jiang, J Hoegg, DW Dahl, A Chattopadhyay Journal of Consumer Research 36 (5), 778-791, 2010 | 258 | 2010 |
Name letter branding: Valence transfers when product specific needs are active CM Brendl, A Chattopadhyay, BW Pelham, M Carvallo Journal of Consumer Research 32 (3), 405-415, 2005 | 211 | 2005 |
Managing brand experience: The market contact audit™ A Chattopadhyay, JL Laborie Journal of Advertising Research 45 (1), 9-16, 2005 | 207 | 2005 |
On the perceived value of money: The reference dependence of currency numerosity effects K Wertenbroch, D Soman, A Chattopadhyay Journal of Consumer Research 34 (1), 1-10, 2007 | 202 | 2007 |
Does attitude toward the ad endure? The moderating effects of attention and delay A Chattopadhyay, P Nedungadi Journal of Consumer Research 19 (1), 26-33, 1992 | 185 | 1992 |
The impact of moods generated by television programs on responses to advertising M Mathur, A Chattopadhyay Psychology & Marketing 8 (1), 59-77, 1991 | 185 | 1991 |
Hearing voices: The impact of announcer speech characteristics on consumer response to broadcast advertising A Chattopadhyay, DW Dahl, RJB Ritchie, KN Shahin Journal of Consumer Psychology 13 (3), 198-204, 2003 | 170 | 2003 |
To zap or not to zap: A study of the determinants of channel switching during commercials S Siddarth, A Chattopadhyay Marketing Science 17 (2), 124-138, 1998 | 170 | 1998 |