| Importance‐performance analysis: a useful tool for directing continuous quality improvement in higher education MA O’Neill, A Palmer Quality assurance in education 12 (1), 39-52, 2004 | 866 | 2004 |
| The role of emotion in explaining consumer satisfaction and future behavioural intention D Martin, M O'neill, S Hubbard, A Palmer Journal of Services Marketing 22 (3), 224-236, 2008 | 482 | 2008 |
| Service quality at the cellar door: Implications for Western Australia’s developing wine tourism industry M O’Neill, S Charters Managing Service Quality: An International Journal 10 (2), 112-122, 2000 | 329 | 2000 |
| Wine production as a service experience–the effects of service quality on wine sales M O’Neill, A Palmer, S Charters Journal of Services Marketing 16 (4), 342-362, 2002 | 311 | 2002 |
| Craft beer: Penetrating a niche market DW Murray, MA O'Neill British Food Journal 114 (7), 899-909, 2012 | 276 | 2012 |
| Service quality evaluation at events through service mapping D Getz, M O’Neill, J Carlsen Journal of travel research 39 (4), 380-390, 2001 | 244 | 2001 |
| Service quality evaluation in the higher education sector: An empirical investigation of students' perceptions C Wright, M O'Neill Higher Education Research & Development 21 (1), 23-39, 2002 | 234 | 2002 |
| An exploratory study of the effects of experience on consumer perceptions of the service quality construct M O’Neill, A Palmer Managing Service Quality: An International Journal 13 (3), 187-196, 2003 | 208 | 2003 |
| Quality evaluation in on‐line service environments: an application of the importance‐performance measurement technique M O’Neill, C Wright, F Fitz Managing Service Quality: An International Journal 11 (6), 402-417, 2001 | 199 | 2001 |
| Cognitive dissonance and the stability of service quality perceptions M O'Neill, A Palmer Journal of Services Marketing 18 (6), 433-449, 2004 | 182 | 2004 |
| SERVQUAL and the Northern Ireland hotel sector: a comparative analysis‐part 1 O Gabbie, MA O’Neill Managing Service Quality: An International Journal 6 (6), 25-32, 1996 | 177 | 1996 |
| Wine production and tourism: Adding service to a perfect partnership MA O’neill, A Palmer Cornell Hotel and Restaurant Administration Quarterly 45 (3), 269-284, 2004 | 174 | 2004 |
| Factors driving consumer restaurant choice: An exploratory study from the Southeastern United States A Duarte Alonso, M O'neill, Y Liu, M O'shea Journal of Hospitality Marketing & Management 22 (5), 547-567, 2013 | 170 | 2013 |
| Interprofessional attitudes and perceptions: Results from a longitudinal controlled trial of pre-registration health and social care students in Scotland AK McFadyen, VS Webster, WM Maclaren, MA O'neill Journal of interprofessional care 24 (5), 549-564, 2010 | 157 | 2010 |
| Diving into service quality–the dive tour operator perspective MA O’Neill, P Williams, M MacCarthy, R Groves Managing Service Quality: An International Journal 10 (3), 131-140, 2000 | 154 | 2000 |
| Defining visitor satisfaction in the context of camping oriented nature-based tourism—the driving force of quality! MA O'Neill, KA Riscinto-Kozub, M Van Hyfte Journal of Vacation Marketing 16 (2), 141-156, 2010 | 152 | 2010 |
| The influence of time on student perceptions of service quality: the need for longitudinal measures M O'Neill Journal of Educational Administration 41 (3), 310-325, 2003 | 148 | 2003 |
| Evaluation of service quality at events: the 1998 Coca‐Cola Masters Surfing event at Margaret River, Western Australia M O’Neill, D Getz, J Carlsen Managing Service Quality: An International Journal 9 (3), 158-166, 1999 | 130 | 1999 |
| Workplace spirituality and employee attitudes within the lodging environment A Crawford, SS Hubbard, SR Lonis-Shumate, M O'Neill Journal of human resources in hospitality & tourism 8 (1), 64-81, 2008 | 116 | 2008 |
| The effects of perceptual processes on the measurement of service quality A Palmer, M O’neill Journal of Services Marketing 17 (3), 254-274, 2003 | 115 | 2003 |
