| Social capital of young technology firms and their IPO values: The complementary role of relevant absorptive capacity G Xiong, S Bharadwaj Journal of Marketing 75 (6), 87-104, 2011 | 146 | 2011 |
| Asymmetric roles of advertising and marketing capability in financial returns to news: Turning bad into good and good into great G Xiong, S Bharadwaj Journal of Marketing Research 50 (6), 706-724, 2013 | 144 | 2013 |
| Prerelease buzz evolution patterns and new product performance G Xiong, S Bharadwaj Marketing Science 33 (3), 401-421, 2014 | 132 | 2014 |
| Corporate environmental commitment and financial performance: Moderating effects of marketing and operations capabilities T Hirunyawipada, G Xiong Journal of Business Research 86, 22-31, 2018 | 113 | 2018 |
| Try it on! Contingency effects of virtual fitting rooms S Yang, G Xiong Journal of Management Information Systems 36 (3), 789-822, 2019 | 72 | 2019 |
| Serial position effects on native advertising effectiveness: Differential results across publisher and advertiser metrics P Wang, G Xiong, J Yang Journal of Marketing 83 (2), 82-97, 2019 | 55 | 2019 |
| Where does pride lead? Corporate managerial hubris and strategic emphasis MC Kim, G Xiong, KH Kim Journal of the Academy of Marketing Science 46, 537-556, 2018 | 44 | 2018 |
| Frontiers: Asymmetric effects of recreational cannabis legalization P Wang, G Xiong, J Yang Marketing Science 38 (6), 927-936, 2019 | 24 | 2019 |
| Retargeting ads for shopping cart recovery: Evidence from online field experiments T Moriguchi, G Xiong, X Luo Available at SSRN 2847631, 2016 | 17 | 2016 |
| Marketing's and operations' roles in product recall prevention: Antecedents and consequences A Chakravarty, AR Saboo, G Xiong Production and Operations Management 31 (3), 1174-1190, 2022 | 11 | 2022 |
| Virtual fitting room effect: Moderating role of body mass index S Yang, G Xiong, H Mao, M Ma Journal of Marketing Research 60 (6), 1221-1241, 2023 | 7 | 2023 |
| Marketing innovations and digital technologies: A systematic review, proposed framework, and future research agenda GA Athaide, J Jeon, SP Raj, K Sivakumar, G Xiong Journal of Product Innovation Management, 2024 | | 2024 |
| Retargeting Ads for Shopping Cart Recovery: Online Field Experiments T Moriguchi, G Xiong, X Luo | | 2022 |
| Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad to Good and Good to Great G Xiong, S Bharadwaj | | |
