| Effect of appeal content on fundraising success and donor behavior SH Kamatham, P Pahwa, J Jiang, N Kumar Journal of Business Research 125, 827-839, 2021 | 37 | 2021 |
| Clashing on social media: Exploring the impact of Twitter banter between competing fast-food brands A Bhave, S Kamatham, N Bruce The Journal of Social Media in Society 13 (1), 1-26, 2024 | 1 | 2024 |
| How Do Marketing CEOs Create Value for Firms? D Kale, SH Kamatham Available at SSRN 3796562, 2020 | 1 | 2020 |
| Empirical Investigation of Habit, Variety-Seeking, and Satiation in Snack Consumption Using Multiple Discrete-Continuous Framework S Kamatham The University of Texas at Dallas, 2020 | 1 | 2020 |
| Spring Forward= Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior R Janakiraman, H Kamatham, S Feurer, R Rishika, B Phogaat, M Girju Journal of Marketing, 2024 | | 2024 |
| EXPRESS: Spring Forward= Fall Back? the Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior R Janakiraman, H Kamatham, S Feurer, R Rishika, B Phogaat, M Girju Journal of Marketing, 00222429241256570, 2024 | | 2024 |
| Study 1: Investigating the text and/or image characteristics of misinformation and their impact on sharing related behaviors. K Bhattacharjee, N Bhatnagar, SH Kamatham OSF, 2023 | | 2023 |
| The Causal Effects of Twitter Banter Among Rival Brands: The Case of a New Product Launch in the Fast-Food Industry A Bhave, SH Kamatham, N Bruce Kenan Institute of Private Enterprise Research Paper Forthcoming, 2022 | | 2022 |
| The Impact of Daylight-Saving Time on Consumer Health-Related Behavior: Evidence from the Snack and Health Club Industries J Ram, K Harsha, S Feurer, R Rishika, G Marina | | 2022 |
| Hook, Line, and Sinker: Influence of Tweeting on Retail Footfall H Kamatham, D Kale, A Rupp Academy of Management Proceedings 2022 (1), 11126, 2022 | | 2022 |
| Is Advertising a Cost of Being Public? Evidence from a Comparison of Private and Public Firms D Kale, SH Kamatham Evidence from a Comparison of Private and Public Firms (February 27, 2021), 2021 | | 2021 |
