One Size Doesn’t Fit All: A Uses And Gratifications Analysis of Social Media Platforms M Pelletier, A Krallman, F Adams, T Hancock Journal of Research in Interactive Marketing, 2020 | 197 | 2020 |
Idiosyncratic service experiences: When customers desire the extraordinary in a service encounter JE Collier, DC Barnes, AK Abney, MJ Pelletier Journal of Business Research 84, 150-161, 2018 | 137 | 2018 |
Customer delight: A review and agenda for research DC Barnes, A Krallman Journal of Marketing Theory and Practice 27 (2), 174-195, 2019 | 124 | 2019 |
# IHateYourBrand: adaptive service recovery strategies on Twitter AK Abney, MJ Pelletier, TRS Ford, AB Horky Journal of Services Marketing 31 (3), 281-294, 2017 | 106 | 2017 |
A Signaling Theory Approach to Relationship Recovery. H Kharouf, D Lund, A Krallman, C Pullig European Journal of Marketing, 2020 | 73 | 2020 |
Customer delight during a crisis: understanding delight through the lens of transformative service research DC Barnes, J Mesmer-Magnus, LL Scribner, A Krallman, RM Guidice Journal of Service Management 32 (1), 129-141, 2021 | 67 | 2021 |
Intercollegiate social media education ecosystem AK Abney, LA Cook, AK Fox, J Stevens Journal of Marketing Education 41 (3), 254-269, 2019 | 50 | 2019 |
In their shoes: co-creating value from deaf/hearing perspectives AK Abney, A White, KJ Shanahan, WB Locander Journal of Services Marketing 31 (4/5), 313-325, 2017 | 39 | 2017 |
@ Size vs.# Impact: Social media engagement differences amongst Facebook, Twitter, and Instagram A Krallman, MJ Pelletier, FG Adams Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 37 | 2016 |
The value disruption of uncivil other-customers during online service recovery TJ Bacile, A Krallman, JS Wolter, ND Beachum Journal of Services Marketing 34 (4), 483-498, 2020 | 25 | 2020 |
You can’t touch this: Driving purchase justification for hedonic online purchases A Krallman, DC Barnes, MM Lastner, JE Collier Journal of Business Research 155, 113436, 2023 | 4 | 2023 |
Simulations or Client Projects? Aligning Social Media Skills Development to Industry Expectations N Beachum, A Krallman Journal of Marketing Education, 2023 | 3 | 2023 |