Actor engagement as a microfoundation for value co-creation K Storbacka, RJ Brodie, T Böhmann, PP Maglio, S Nenonen Journal of business research 69 (8), 3008-3017, 2016 | 949 | 2016 |
Managing co‐creation design: A strategic approach to innovation P Frow, S Nenonen, A Payne, K Storbacka British journal of management 26 (3), 463-483, 2015 | 728 | 2015 |
Business model design: conceptualizing networked value co‐creation S Nenonen, K Storbacka International Journal of Quality and Service Sciences, 2010 | 592 | 2010 |
Scripting markets: From value propositions to market propositions K Storbacka, S Nenonen Industrial Marketing Management 40 (2), 255-266, 2011 | 313 | 2011 |
Solution business models: Transformation along four continua K Storbacka, C Windahl, S Nenonen, A Salonen Industrial Marketing Management 42 (5), 705-716, 2013 | 270 | 2013 |
The changing role of sales: Viewing sales as a strategic, cross‐functional process K Storbacka, L Ryals, IA Davies, S Nenonen European Journal of marketing, 2009 | 262 | 2009 |
Capabilities for market-shaping: Triggering and facilitating increased value creation S Nenonen, K Storbacka, C Windahl Journal of the Academy of Marketing Science 47, 617-639, 2019 | 254 | 2019 |
Designing business models for value co-creation K Storbacka, P Frow, S Nenonen, A Payne Special issue–Toward a better understanding of the role of value in markets …, 2012 | 223 | 2012 |
Markets as configurations K Storbacka, S Nenonen European Journal of Marketing 45 (1/2), 241-258, 2011 | 186 | 2011 |
Networks, ecosystems, fields, market systems? Making sense of the business environment K Möller, S Nenonen, K Storbacka Industrial Marketing Management 90, 380-399, 2020 | 171 | 2020 |
A new perspective on market dynamics: Market plasticity and the stability–fluidity dialectics S Nenonen, H Kjellberg, J Pels, L Cheung, S Lindeman, C Mele, L Sajtos, ... Marketing Theory 14 (3), 269-289, 2014 | 165 | 2014 |
Customer relationships and the heterogeneity of firm performance K Storbacka, S Nenonen Journal of Business & Industrial Marketing, 2009 | 161 | 2009 |
Learning with the market: Facilitating market innovation K Storbacka, S Nenonen Industrial Marketing Management 44, 73-82, 2015 | 146 | 2015 |
Shaping service ecosystems: exploring the dark side of agency C Mele, S Nenonen, J Pels, K Storbacka, A Nariswari, V Kaartemo Journal of Service Management 29 (4), 521-545, 2018 | 118 | 2018 |
Don't adapt, shape! Use the crisis to shape your minimum viable system–And the wider market S Nenonen, K Storbacka Industrial Marketing Management 88, 265-271, 2020 | 116 | 2020 |
Collaborating to shape markets: Emergent collective market work JJ Baker, S Nenonen Industrial Marketing Management 85, 240-253, 2020 | 103 | 2020 |
Theorizing with managers: how to achieve both academic rigor and practical relevance? S Nenonen, RJ Brodie, K Storbacka, LD Peters European Journal of Marketing 51 (7/8), 1130-1152, 2017 | 103 | 2017 |
Market futures/future markets: Research directions in the study of markets H Kjellberg, K Storbacka, M Akaka, J Chandler, J Finch, S Lindeman, ... Marketing theory 12 (2), 219-223, 2012 | 102 | 2012 |
Emergence in marketing: an institutional and ecosystem framework SL Vargo, L Peters, H Kjellberg, K Koskela-Huotari, S Nenonen, F Polese, ... Journal of the Academy of Marketing Science 51 (1), 2-22, 2023 | 80 | 2023 |
Value propositions as market-shaping devices: A qualitative comparative analysis S Nenonen, K Storbacka, A Sklyar, P Frow, A Payne Industrial Marketing Management 87, 276-290, 2020 | 79 | 2020 |