| Source effects in communication and persuasion research: A meta-analysis of effect size EJ Wilson, DL Sherrell Journal of the academy of marketing science 21, 101-112, 1993 | 1023 | 1993 |
| Case study research methods for theory building AG Woodside, EJ Wilson Journal of business & industrial marketing 18 (6/7), 493-508, 2003 | 988 | 2003 |
| The relative importance of supplier selection criteria: a review and update EJ Wilson International Journal of Purchasing and Materials Management 30 (2), 34-41, 1994 | 442 | 1994 |
| Partnering relationship activities: building theory from case study research EJ Wilson, RP Vlosky Journal of Business research 39 (1), 59-70, 1997 | 380 | 1997 |
| Relational exchange: a review of selected models for a prediction matrix of relationship activities RJ Fontenot, EJ Wilson Journal of Business Research 39 (1), 5-12, 1997 | 349 | 1997 |
| Stakeholder collaboration: Implications for stakeholder theory and practice GT Savage, MD Bunn, B Gray, Q Xiao, S Wang, EJ Wilson, ES Williams Journal of business ethics 96, 21-26, 2010 | 300 | 2010 |
| Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section J Hemsley-Brown, TC Melewar, B Nguyen, EJ Wilson Journal of Business Research 69 (8), 3019-3022, 2016 | 277 | 2016 |
| Effects of consumer awareness of brand advertising on preference AG Woodside, EJ Wilson Journal of Advertising Research 25 (4), 41-48, 1985 | 170 | 1985 |
| Reference pricing studies in marketing: a synthesis of research results A Biswas, EJ Wilson, JW Licata Journal of Business Research 27 (3), 239-256, 1993 | 149 | 1993 |
| Developing and testing a contingency paradigm of group choice in organizational buying EJ Wilson, GL Lilien, DT Wilson Journal of Marketing Research 28 (4), 452-466, 1991 | 133 | 1991 |
| Buying and marketing CPA services AG Woodside, EJ Wilson, P Milner Industrial Marketing Management 21 (3), 265-272, 1992 | 112 | 1992 |
| An experimental assessment of alternative teaching approaches for introducing business ethics to undergraduate business students S Burton, MW Johnston, EJ Wilson Journal of Business Ethics 10, 507-517, 1991 | 109 | 1991 |
| Cooperation and continuity in strategic business relationships EJ Wilson, CC Nielson Journal of Business-to-Business Marketing 8 (1), 1-24, 2001 | 99 | 2001 |
| Theory transitions in organizational buying behavior research EJ Wilson Journal of Business & Industrial Marketing 11 (6), 7-19, 1996 | 99 | 1996 |
| Anatomy of a social partnership: A stakeholder perspective EJ Wilson, MD Bunn, GT Savage Industrial Marketing Management 39 (1), 76-90, 2010 | 94 | 2010 |
| Degrees-of-freedom analysis of case data in business marketing research EJ Wilson, AG Woodside Industrial Marketing Management 28 (3), 215-229, 1999 | 76 | 1999 |
| Respondent inaccuracy AG Woodside, EJ Wilson Journal of Advertising Research 42 (5), 7-18, 2002 | 71 | 2002 |
| Using single informants to study group choice: An examination of research practice in organizational buying EJ Wilson, GL Lilien Marketing Letters 3, 297-305, 1992 | 70 | 1992 |
| Brand meaning in higher education: Leaving the shallows via deep metaphors EJ Wilson, EA Elliot Journal of Business Research 69 (8), 3058-3068, 2016 | 69 | 2016 |
| Constructing thick descriptions of marketers’ and buyers’ decision processes in business‐to‐business relationships AG Woodside, EJ Wilson Journal of Business & Industrial Marketing 15 (5), 354-369, 2000 | 69 | 2000 |
