| Transformative service research and service design: synergistic effects in healthcare S Anderson, L Nasr, SW Rayburn The Service Industries Journal 38 (1-2), 99-113, 2018 | 170 | 2018 |
| Crisis‐induced behavior: From fear and frugality to the familiar SW Rayburn, A McGeorge, S Anderson, JJ Sierra International Journal of Consumer Studies 46 (2), 524-539, 2022 | 101 | 2022 |
| Future thinking: the role of marketing in healthcare S Anderson, SW Rayburn, JJ Sierra European Journal of Marketing 53 (8), 1521-1545, 2019 | 68 | 2019 |
| Future Thinking Continuity of Learning in Higher Education: A Student Perspective on Crisis Management SW Rayburn, S Anderson, JJ Sierra Marketing Education Review, 1-15, 2020 | 49* | 2020 |
| Continuous techno-training and business-to-business salesperson success: How boosting techno-efficacy enhances sales effort and performance SW Rayburn, V Badrinarayanan, ST Anderson, A Gupta Journal of Business Research 133, 66-78, 2021 | 41 | 2021 |
| Consumer buying behavior and retailer strategy through a crisis: A futures studies perspective S Anderson, SW Rayburn, JJ Sierra, K Murdock, A McGeorge Journal of Marketing Theory and Practice 30 (4), 457-475, 2022 | 20 | 2022 |
| Designing Marketing Courses based on Self-Determination Theory: Promoting Psychological Need Fulfillment and Improving Student Outcomes SW Rayburn, ST Anderson, KH Smith Journal for Advancement of Marketing Education 26 (2), 2018 | 19 | 2018 |
| An empirical examination of the services triangle S Anderson, J Smith Journal of Services Marketing 31 (3), 236-246, 2017 | 18 | 2017 |
| An empirical examination of the impact of tri-dyadic fit on the service experience ST Anderson, JS Smith Journal of Service Management 27 (3), 299-319, 2016 | 18 | 2016 |
| A quality system’s impact on the service experience J Smith, S Anderson, G Fox International Journal of Operations & Production Management 37 (12), 1817-1839, 2017 | 17 | 2017 |
| Leave some for me! The role of marketing in influencing responsible consumption during times of crisis S Anderson, J Anderson Journal of Strategic Marketing 30 (7), 703-721, 2020 | 13 | 2020 |
| M-atmospherics: From the physical to the digital SW Rayburn, ST Anderson, GM Zank, I McDonald Journal of Retailing and Consumer Services 64, 102782, 2022 | 11 | 2022 |
| Lobbying as a potent political marketing tool for product diversification: an examination of firm-government interaction JE Anderson, RP Lee, M Tofighi, ST Anderson Journal of Strategic Marketing 31 (1), 235-253, 2023 | 9 | 2023 |
| Understanding hospital quality: the case of cumulative and balanced quality ST Anderson, JS Smith The Service Industries Journal 38 (3-4), 182-200, 2018 | 9 | 2018 |
| Tensions in the Emergency Department? The Impact of Flow Stage Times on Managing Patient-Reported Experiences and Financial Productivity J Smith, J Shockley, S Anderson, X Liu Decision Sciences 53 (3), 514-556, 2020 | 8 | 2020 |
| Examining the Relationship Between Patient Experience and Readmission Rates: A Profile Deviation Analysis S Anderson Health Services Management Research 34 (4), 234-240, 2020 | 7 | 2020 |
| Future Thinking: A Marketing Perspective on Reducing Wildlife Crime S Rayburn, S Anderson, J Sierra Psychology and Marketing, 2020 | 7 | 2020 |
| Expanding data literacy to include data preparation: building a sound marketing analytics foundation S Anderson Journal of Marketing Analytics 12, 227-234, 2024 | 2 | 2024 |
| Service Process Design and Management S Rayburn, S Anderson, K Fowler The Routledge Handbook of Service Research Insights and Ideas, 227-240, 2020 | 2 | 2020 |
| Unpacking Quality Ambidexterity: Dimensions, Contingencies, and Synergies S Anderson Dissertation, 2016 | 1 | 2016 |
Steven W RayburnProfessor, Texas State University在 txstate.edu 的电子邮件经过验证
