| Just until payday RJ Mann, J Hawkins UCLA L. Rev. 54, 855, 2006 | 231 | 2006 |
| Selling ART: an empirical assessment of advertising on fertility clinics' websites J Hawkins Ind. LJ 88, 1147, 2013 | 78 | 2013 |
| Credit on Wheels: The Law and Business of Auto-Title Lending J Hawkins Wash. & Lee L. Rev. 69, 535, 2012 | 54 | 2012 |
| Dude, Where's My Car Title: The Law, Behavior, and Economics of Title Lending Markets K Fritzdixon, J Hawkins, PM Skiba U. Ill. L. Rev., 1013, 2014 | 52 | 2014 |
| Regulating on the fringe: Reexamining the link between fringe banking and financial distress J Hawkins Ind. LJ 86, 1361, 2011 | 49 | 2011 |
| Renting the Good Life J Hawkins Wm. & Mary L. Rev. 49, 2041, 2007 | 38 | 2007 |
| Financing fertility J Hawkins Harv. J. on Legis. 47, 115, 2010 | 33 | 2010 |
| The federal government in the fringe economy J Hawkins Chap. L. Rev. 15, 23, 2011 | 26 | 2011 |
| The CARD Act on campus J Hawkins Wash. & Lee L. Rev. 69, 1471, 2012 | 25 | 2012 |
| Using advertisements to diagnose behavioral market failure in the payday lending market J Hawkins Wake Forest L. Rev. 51, 57, 2016 | 20 | 2016 |
| Uncertain Terms LR Fowler, J Hawkins, JL Roberts Notre Dame L. Rev. 97, 1, 2021 | 18 | 2021 |
| The Behavioral Economics of Lawyer Advertising: An Empirical Assessment J Hawkins, R Knake U. Ill. L. Rev., 1005, 2019 | 18 | 2019 |
| Doctors as bankers: Evidence from fertility markets J Hawkins Tul. L. Rev. 84, 841, 2009 | 18 | 2009 |
| Are Bigger Companies Better for Low-Income Borrowers: Evidence from Payday and Title Loan Advertisements J Hawkins JL Econ. & Pol'y 11, 303, 2015 | 16 | 2015 |
| Exploiting advertising J Hawkins Law & Contemp. Probs. 80, 43, 2017 | 13 | 2017 |
| Advertising Injustices: Marketing Race and Credit in America J Hawkins, TC Penner Emory LJ 70, 1619, 2020 | 12 | 2020 |
| Earned wage access and the end of payday lending J Hawkins BUL Rev. 101, 705, 2021 | 11 | 2021 |
| Protecting consumers as sellers J Hawkins Ind. LJ 94, 1407, 2019 | 10 | 2019 |
| When health tech companies change their terms of service JL Roberts, J Hawkins Science 367 (6479), 745-746, 2020 | 7 | 2020 |
| Consumer credit in America: past, present, and future P Foohey, J Hawkins, C Johnson, N Martin Law and Contemporary Problems 80 (3), 1-6, 2017 | 4 | 2017 |
