| An examination of selected marketing mix elements and brand equity B Yoo, N Donthu, S Lee Journal of the academy of marketing science 28, 195-211, 2000 | 6526 | 2000 |
| 서비스 제공자와 소비자간의 관계의 질이 만족과 재구매 의도 관계에 미치는 조정역할에 관한 탐색적 연구(The moderating role of relationship quality in the effect of service … 박정은(Park, Jeong Eun), 이성호(Sungho Lee)채서일(Seoil Chaiy) 마케팅연구(Korean Journal of Marketing) 13 (2), 119-139, 1998 | 98* | 1998 |
| The integrated effects of market‐oriented culture and marketing strategy on firm performance S Lee, SJ Yoon, S Kim, JW Kang Journal of strategic marketing 14 (3), 245-261, 2006 | 74 | 2006 |
| 고객시민행동의 주요 선행 및 결과 변수에 관한 연구: 기업과 고객 간의 장기지향성에 미치는 영향을 중심으로(A study of determinants and outcome of customer citizenship behavior … MY Park, JE Park, S Lee Asia Marketing Journal 11 (4), 1-19, 2010 | 36* | 2010 |
| A negative side of outsourcing marketing functions and market-based learning process JE Park, S Lee, RM Morgan Journal of Strategic Marketing 19 (5), 471-486, 2011 | 30 | 2011 |
| 웹사이트 브랜드자산의 선행요인에 관한 연구(Measuring website brand equity and examining the determinants) 이성호(Lee, Sungho)채서일(Seoil Chaiy)이홍승(Hong Seung Lee) 한국마케팅학회 춘계학술발표논문집(Proceedings of Korea Marketing Association …, 2001 | 23* | 2001 |
| 신소비자행동-디지털시대의 마케팅 전략 적용(New consumer behavior: Applications to marketing strategy in the digital age) 김동기(KimDong-ki)이용학(Yong-Hak Lee)이성호(Sungho Lee) 박영사, 서울 (Parkyoungsa, Seoul, Korea), 2001 | 20* | 2001 |
| 만족과 재 구매의도 관계에 영향을 미치는 요인에 관한 탐색적 연구: 서비스 제공자와 소비자간의 관계의 질의 조정 역할 박정은， 이성호， 채서일 한국마케팅학회 춘계학술발표회 논문집, 3-5, 1998 | 18 | 1998 |
| An examination of firms’ strategic orientations, innovativeness and performance with large Korean companies SS Shin, S Lee Asia Pacific Journal of Innovation and Entrepreneurship 10 (1), 2016 | 17 | 2016 |
| The roles of learning orientation and market orientation in driving marketing capabilities and firm performance S Shin, S Lee, S Chaiy Asia Marketing Journal 13 (3), 1-23, 2011 | 15* | 2011 |
| 인터넷 쇼핑몰에서 사회적 실재감이 소비자들의 인지된 상호작용성에 미치는 영향 (A study on the effects of social presence on perceived interactivity in the internet retail … B Yoo, JH Song, S Lee The e-Business Studies (e-비즈니스연구) 10 (3), 395-414, 2009 | 14* | 2009 |
| Comparing the effectiveness of fixed and discounted prices in the US and South Korea R Suri, RV Manchanda, S Lee International Journal of Retail & Distribution Management 32 (6), 2004 | 12 | 2004 |
| Locus of legitimacy and startup resource acquisition strategies YL Yang, S Lee, S Kim Asia Pacific Journal of Innovation and Entrepreneurship 12 (1), 2018 | 11 | 2018 |
| Effects of Emotional Regulation Processes onAdaptive Selling Behavior and Sales Performance JH Kim, SG Lee, DW Shin Asia Marketing Journal 16 (1), 5, 2014 | 10 | 2014 |
| Observation of other's preferential treatment as a constructive catalyst for improved repatronize intentions W Chang, JH Song, S Lee Journal of Retailing and Consumer Services 57, 102214, 2020 | 7 | 2020 |
| 시장지향성, 시장환경요인 및 산업특성요인과 마케팅성과측정수준과의 관계 (The relationships among market orientation, market environmental factors, customer characteristics of … S Lee, C Park, Y Kim Business Management Research (경영경제) 44 (2), 1-25, 2011 | 6* | 2011 |
| 브랜드 현저성이 경쟁브랜드 회상에 미치는 영향에 대한 브랜드 인지도 수준의 조절효과(The moderating role of brand awareness levels in the effects of brand salience on competitive … 이성호( LeeSungho)， 박찬영( ParkChanyoung)， 김상욱( KimSanguk)， ... Korean Corporation Management Research (기업경영연구) 18 (2), 187-201, 2011 | 6* | 2011 |
| 유한킴벌리의 공익연계마케팅(Cause-related marketing of Yuhan-Kimberly) 이성호( LeeSungho)， 황의록( HwangEui-Rok)， 안길상( AhnKilsang) Asia Marketing Journal 5 (4), 132-152, 2003 | 5* | 2003 |
| “Made in” versus “shipped from”: Country-of-delivery-origin effects and the role of perceived risk S Shin, S Lee, KD Aiken, S Chaiy Journal of Internet Commerce 11 (3), 187-207, 2012 | 4 | 2012 |
| 광고의 변환-반복 전략이 소비자 기억에 미치는 영향: 브랜드 친숙도와 메시지 유사성의 조절 역할(The moderating roles of brand familiarity and message similarity in the effects of … 이성호( LeeSungho) Advertising Research (광고연구), 129-157, 2004 | 4* | 2004 |
Naveen DonthuGeorgia State University在 gsu.edu 的电子邮件经过验证
