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Gizem Hokelekli
Gizem Hokelekli
在 kuleuven.be 的电子邮件经过验证
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Private label line proliferation and private label tier pricing: a new dimension of competition between private labels and national brands
G Hökelekli, L Lamey, F Verboven
Journal of Retailing and Consumer Services 36, 39-52, 2017
522017
The battle of traditional retailers versus discounters: The role of PL tiers
G Hökelekli, L Lamey, F Verboven
Journal of Retailing and Consumer Services 39, 11-22, 2017
382017
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