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Gaia Rancati
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Applying implicit association test techniques and facial expression analyses in the comparative evaluation of website user experience
M Mauri, G Rancati, A Gaggioli, G Riva
Frontiers in psychology 12, 674159, 2021
232021
Neurophysiological responses to robot–human interactions in retail stores
G Rancati, I Maggioni
Journal of Services Marketing 37 (3), 261-275, 2023
162023
Comparing the effects of immersive and non-immersive real estate experience on behavioral intentions
M Mauri, G Rancati, G Riva, A Gaggioli
Computers in Human Behavior 150, 107996, 2024
102024
Customer experience in coffee stores: A multidisciplinary Neuromarketing approach
G Rancati, TTT Nguyen, D Fowler, M Mauri, CD Schultz
Journal of Consumer Behaviour 23 (1), 243-259, 2024
42024
The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: An Abstract
G Rancati, I Maggioni
Academy of Marketing Science Annual Conference-World Marketing Congress, 185-186, 2021
2021
Brand Building Behaviors in Premium and Luxury Retail Store: Sale Assistant Physiological Responses to Experiences during the Selling Ceremony
G Rancati
2019
Young Customer Responses to Service Robots vs. Humans in Luxury Retail: A Multidisciplinary Approach
G Rancati, S Bartolotta, M Mauri, CD Schultz, A Chirico, A Gaggioli
The Relevance of Intelligent Automation in Contemporary Business Context
G Rancati, N Tyagi, A Firdous
Tahir Ahmad Wani, 3, 0
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