| The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity J Luffarelli, A Stamatogiannakis, H Yang Journal of Marketing Research 56 (1), 89–103, 2019 | 187 | 2019 |
| Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity J Luffarelli, M Mukesh, A Mahmood Journal of Marketing Research 56 (5), 862-878, 2019 | 135 | 2019 |
| What's in a Logo? The Impact of Complex Visual Cues in Equity Crowdfunding A Mahmood, J Luffarelli, M Mukesh Journal of Business Venturing 34 (1), 41-62, 2019 | 124 | 2019 |
| The Impact of Indirect Corporate Social Performance Signals on Firm Value: Evidence from an Event Study J Luffarelli, A Awaysheh Corporate Social Responsibility and Environmental Management 25 (3), 295-310, 2018 | 58 | 2018 |
| When Feedback Interventions Backfire: Why Higher Performance Feedback May Result in Lower Self‐Perceived Competence and Satisfaction with Performance J Luffarelli, D Gonçalves, A Stamatogiannakis Human Resource Management 55 (4), 591-614, 2016 | 42 | 2016 |
| How Has the Effect of Brand Personality on Customer-Based Brand Equity Changed Over Time? Longitudinal Evidence from a Panel Data Set Spanning 18 Years J Luffarelli, SA Delre, P Landgraf Journal of the Academy of Marketing Science 51 (3), 598-616, 2023 | 18 | 2023 |
| The Effect of Corporate Social Performance on the Financial Performance of Business‐to‐Business and Business‐to‐Consumer Firms J Luffarelli, P Markou, A Stamatogiannakis, D Gonçalves Corporate Social Responsibility and Environmental Management 26 (6), 1333-1350, 2019 | 18 | 2019 |
| A Study of 597 Logos Shows Which Kind is Most Effective J Luffarelli, M Mukesh, A Mahmood Harvard Business Review (Online), 2019 | 15 | 2019 |
| Reproducibility in Management Science M Fišar, B Greiner, C Huber, E Katok, AI Ozkes, ... Management Science 70 (3), 1343-1356, 2024 | 14 | 2024 |
| How to Use Visual Design to Boost Brand Equity A Stamatogiannakis, J Luffarelli, H Yang The Psychology of Design: Creating Consumer Appeal, 121-132, 2015 | 14 | 2015 |
| Consumer Reviews and Product Life Cycle: On the Temporal Dynamics of Electronic Word of Mouth on Movie Box Office SA Delre, J Luffarelli Journal of Business Research 156, 2023 | 13 | 2023 |
| More Innovative but Less Socially Responsible: The Influence of Using Metaphors in Marketing Communications on Product Perception, Choice, and Adoption Intention J Luffarelli, S Feiereisen, A Zoghaib Psychology & Marketing 38 (11), 1973-1989, 2021 | 7 | 2021 |
| Branding With Music: How Can Music Contour and Tonality Enhance Perceived Brand Innovativeness and Brand Evaluations? A Zoghaib, J Luffarelli, S Feiereisen Psychology & Marketing, 2023 | 6 | 2023 |
| Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues F Celhay, J Luffarelli Journal of Consumer Research, ucae019, 2024 | 2 | 2024 |
| What Does the Symmetry of Your Logo Say About Your Brand A Stamatogiannakis, J Luffarelli, H Yang Harvard Business Review (Online), 2020 | 2 | 2020 |
Antonios StamatogiannakisAssistant Professor of Marketing, IE Business School - IE University在 ie.edu 的电子邮件经过验证
