| Mixed logit with bounded distributions of correlated partworths K Train, G Sonnier Applications of simulation methods in environmental and resource economics …, 2005 | 491 | 2005 |
| A dynamic model of the effect of online communications on firm sales GP Sonnier, L McAlister, OJ Rutz Marketing Science 30 (4), 702-716, 2011 | 314 | 2011 |
| Heterogeneity distributions of willingness-to-pay in choice models G Sonnier, A Ainslie, T Otter Quantitative Marketing and Economics 5, 313-331, 2007 | 242 | 2007 |
| A latent instrumental variables approach to modeling keyword conversion in paid search advertising OJ Rutz, RE Bucklin, GP Sonnier Journal of Marketing Research 49 (3), 306-319, 2012 | 211 | 2012 |
| Estimating the value of brand-image associations: The role of general and specific brand image G Sonnier, A Ainslie Journal of Marketing Research 48 (3), 518-531, 2011 | 78 | 2011 |
| The relationship between online chatter and firm value L McAlister, G Sonnier, T Shively Marketing Letters 23, 1-12, 2012 | 56 | 2012 |
| A new method to aid copy testing of paid search text advertisements OJ Rutz, GP Sonnier, M Trusov Journal of Marketing Research 54 (6), 885-900, 2017 | 26 | 2017 |
| The evolution of internal market structure OJ Rutz, GP Sonnier Marketing Science 30 (2), 274-289, 2011 | 26 | 2011 |
| The market value for product attribute improvements under price personalization GP Sonnier International Journal of Research in Marketing 31 (2), 168-177, 2014 | 18 | 2014 |
| Statistical inference for the factor model approach to estimate causal effects in quasi-experimental settings KT Li, GP Sonnier Journal of Marketing Research 60 (3), 449-472, 2023 | 8 | 2023 |
| Economic integration and international agricultural trade: The case of central and eastern Europe PL Kennedy, GP Sonnier Journal of International Food & Agribusiness Marketing 9 (3), 57-72, 1998 | 5 | 1998 |
| Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error GP Sonnier, OJ Rutz, AF Ward International Journal of Research in Marketing 40 (3), 552-569, 2023 | 1 | 2023 |
| VANISH regularization for generalized linear models OJ Rutz, GP Sonnier Quantitative Marketing and Economics 17 (4), 415-437, 2019 | | 2019 |
| Bayesian Analysis of Consumer Willingness-to-pay G Sonnier University of California, Los Angeles, 2006 | | 2006 |
| Mixed logit with bounded distributions of partworths K Train, G Sonnier Applications of Simulation Methods in Environmental Resource Economics …, 2003 | | 2003 |
