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Yuan Wen
Yuan Wen
Assistant Professor of Marketing
在 uis.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
Does family involvement matter post IPO? Adding value through advertising in family firms
AN Nikolov, Y Wen
Journal of Family Business Management 8 (3), 218-234, 2018
72018
Do takeover premiums hurt post-acquisition performance?–Marketing capabilities matter!
D Han, Y Sun, Y Wen, L Su, J Tan
Marketing Intelligence & Planning 42 (4), 597-617, 2024
2024
Understanding why and when sales role focus affects salesperson turnover: Do career aspirations and age play a role?
M Liu, B John-Mariadoss, UN Umesh, Y Wen
Journal of Personal Selling & Sales Management, 1-16, 2024
2024
To wear or not to wear? The influence of regulatory focus and individual cultural orientation on face mask wearing
Y Wen, S Gupta, M Coskun
Journal of Consumer Affairs 57 (3), 1324-1351, 2023
2023
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