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Ajitha Soundararaj
Ajitha Soundararaj
Assistant Professor, IIM Trichy
在 iimtrichy.ac.in 的电子邮件经过验证
标题
引用次数
引用次数
年份
Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands
S Ajitha, VJ Sivakumar
Journal of Retailing and Consumer Services 39, 103-113, 2017
1842017
The moderating role of age and gender on the attitude towards new luxury fashion brands
S Ajitha, VJ Sivakumar
Journal of Fashion Marketing and Management: An International Journal 23 (4 …, 2019
972019
Exploring the growth of COVID‐19 cases using exponential modelling across 42 countries and predicting signs of early containment using machine learning
D Kasilingam, S Prabhakaran, DK Rajendran, A Soundararaj
Transboundary and Emerging Diseases, 2020
482020
Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands
D Kasilingam, S Ajitha
Journal of Brand Management 29 (4), 341-362, 2022
152022
Are Chatbots Going to Replace Mobile Shopping Applications? Understanding the Attitude and Intention to Use Chatbots for Shopping Using Smartphones
DL Kasilingam, A Soundararaj
Understanding the Attitude and Intention to Use Chatbots for Shopping Using …, 2020
42020
Are Chatbots Going to Replace Mobile Shopping Applications? Understanding the Attitude and Intention to Use Chatbots For Shopping Using Smartphones
D Lingam Kasilingam, A Soundararaj
ACR Asia-Pacific Advances, 2018
2018
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