| An analysis of factors affecting mobile banking adoption S Elhajjar, F Ouaida International Journal of Bank Marketing 38 (2), 352-367, 2019 | 181 | 2019 |
| How do hotels in developing countries manage the impact of COVID-19? The case of Lebanese hotels L Yacoub, S ElHajjar International Journal of Contemporary Hospitality Management 33 (3), 929-948, 2021 | 124 | 2021 |
| Artificial intelligence in marketing education programs S Elhajjar, S Karam, S Borna Marketing Education Review 31 (1), 2-13, 2021 | 30 | 2021 |
| Attitudes toward femvertising in the Middle East: the case of Lebanon S Elhajjar Journal of Islamic Marketing 13 (5), 1111-1124, 2022 | 26 | 2022 |
| Factors influencing buying behavior of Lebanese consumers towards fashion brands during economic crisis: A qualitative study S Elhajjar Journal of Retailing and Consumer Services 71, 103224, 2023 | 23 | 2023 |
| The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon S Elhajjar, L Yacoub Journal of Marketing for Higher Education, 1-20, 2022 | 19 | 2022 |
| An empirical test of a model of resistance to political marketing S Hajjar | 15 | 2018 |
| Examining Lebanese consumers' negative attitudes toward banks S Elhajjar International Journal of Bank Marketing 38 (7), 1511-1528, 2020 | 14 | 2020 |
| The present and future of the B2B sales profession S Elhajjar, L Yacoub, F Ouaida Journal of Personal Selling & Sales Management 44 (2), 128-141, 2024 | 13 | 2024 |
| Investigating the causes and consequences of addiction to high-Tech brands S Elhajjar, M Kaskas, S Tlaiss Technology Analysis & Strategic Management 34 (8), 974-987, 2022 | 13 | 2022 |
| Digital marketing jobs: What are recruiters looking for? S Elhajjar Journal of Education for Business 97 (1), 29-35, 2022 | 12 | 2022 |
| Identifying the drivers of resistance to corporate social responsibility: the case of Lebanese SMEs S Elhajjar, F Ouaida Qualitative Research in Organizations and Management: An International …, 2020 | 12 | 2020 |
| The current and future state of the marketing management profession S Elhajjar Journal of Marketing Theory and Practice 32 (2), 233-250, 2024 | 9 | 2024 |
| Use of social media in healthcare S Elhajjar, F Ouaida Health Marketing Quarterly 39 (2), 173-190, 2022 | 9 | 2022 |
| Le marketing au service du développement durable: Repenser les modèles de consommation S Dekhili ISTE Group, 2021 | 9 | 2021 |
| Could the greenbashing be a solution for the environmental advertising failures? S ELHAJJAR, S DEKHILI Journal of Marketing Trends, 2013 | 9 | 2013 |
| Automation in business research: systematic literature review S Elhajjar, L Yacoub, H Yaacoub Information Systems and e-Business Management 21 (3), 675-698, 2023 | 7 | 2023 |
| An investigation of consumers’ negative attitudes towards banks S Elhajjar Corporate Reputation Review 26 (1), 54-63, 2023 | 7 | 2023 |
| Towards a better understanding of the concept of revenge against banks S Elhajjar International Journal of Bank Marketing 40 (7), 1632-1653, 2022 | 5 | 2022 |
| BIG DATA IN THE MARKETING EDUCATION PROGRAMS: EDUCATORS’AND STUDENTS’VIEWS AND ATTITUDES S Elhajjar, S Borna Marketing Education Review 33 (3), 190-210, 2023 | 4 | 2023 |
