| Service Quality and Customer Satisfaction - With Special focus on the Online Cab Industry in India K Sharma, S Das International Journal of Business and Management 12 (7), 192-200, 2017 | 62 | 2017 |
| Celebrity endorsement in advertising; can it lead to brand loyalty in the long run K Sharma, SS Kumar International Journal of Marketing, Financial Services, and Management …, 2013 | 37 | 2013 |
| The diffusion of mobile payments: Profiling the adopters and non-adopters, Roger's way G Dash, K Sharma, N Yadav Journal of Retailing and Consumer Services 71, 103219, 2023 | 34 | 2023 |
| The Impact of Emotional Intelligence on Customer Satisfaction and Repeat Buying Behavior among Young Consumers: An Assessment of the Moderating Role of Dental Health Consciousness. H Bhalerao, K Sharma South Asian Journal of Management 24 (4), 88-108, 2017 | 19 | 2017 |
| An investigative study on the impact of affective and cognitive states on impulse buying K Sharma, G Joshi, SS Kumar Romanian Journal of Marketing 1, 32-38, 2015 | 17 | 2015 |
| Impact of recession on buying behavior of Indian consumers K Sharma International Review of Business Research Papers 7 (1), 381-392, 2011 | 16 | 2011 |
| Impact of affective and cognitive processes on impulse buying of consumers K Sharma Saurashtra University, 2012 | 9 | 2012 |
| Product Placement: Does It Lead to Brand Recall among Indian Consumers K Sharma, N Nayak International Journal of Business and Management 10 (5), 244, 2015 | 7 | 2015 |
| Celebrity endorsement and its impact on brand equity K Sharma, PP Ghosh International Journal of Marketing and Management Research 3 (5), 16-29, 2012 | 6 | 2012 |
| A study on consumer perspective for adoption and diffusion of innovations in fairness creams for males in India, K Sharma, N Nayak Proccedings of the 8th Annual Conference of the EuroMed Academy of Business …, 2015 | 5 | 2015 |
| Consumer Shopping Decision Making Styles at Departmental Stores: An Exploratory Study of Gender Differences S Sharma Kiran and Aich Indian Journal of Commerce & Management Studies, 3 (2), 51-57, 2012 | 5 | 2012 |
| Sharing Economy: A Qualitatively Better Customer Experience Model, Defining The Newvogue (With Regards To Airbnb) K Sharma, A S Rathore, A Singh, S Hingorani The Seybold Report 17 (8), 20214-2032, 2022 | | 2022 |
| A Paradigm Shift in Buying Behaviour of Health Insurance During Covid-19 VK Sharma K, Gupta A Manager – The British Journal of Administrative Management. 57 (145), 238-254, 2021 | | 2021 |
| A study on consumer perspectives for adoption and diffusion of innovations in fairness creams for males in India NN Sharma Kiran Journal of Customer Behavior, 16 (1), 75-89, 2017 | | 2017 |
| An empirical study of factors leading to store patronage among Indian consumers, K Sharma, N Nayak Review of Business Research, 15 (4), 2015 | | 2015 |
| Buying Behavior of Handicrafts among foreign Tourists in Mumbai K Sharma, D Mukherjee, R Gopal In Gupta D., Tourism in Global Village,, 2013 | | 2013 |
| Influence of Service Guarantee on Consumer Behavior in organized retail stores K Sharma, M Varghese Romanian Journal of Marketing, 10, 2013 | | 2013 |
| Impact of Rural Marketing Strategies on Pharmaceuticals growth in India. K Panchal, B. and Sharma Marketing in Transition, 147-154, 2012 | | 2012 |
| Enhancing Service Quality by integrating people processes and customer satisfaction at ‘Meru’ Cabs, K Sharma, Sarangi, Swatee, P Mittal Marketing in Transition, 16-23, 2012 | | 2012 |
| Reflections on Customer Satisfaction: a catalyst in brand building of 'The Mobile Store DPN Sharma K Sibaca Management Review 1 (2), 33-43, 2011 | | 2011 |
Dr. Ganesh DashAssociate Professor, CAFS, Saudi Electronic University, KSA在 seu.edu.sa 的电子邮件经过验证
