| Social marketing comes of age: A brief history of the community of practice, profession, and related associations, with recommendations for future growth J Kassirer, C Lefebvre, W Morgan, R Russell-Bennett, R Gordon, J French, ... Social Marketing Quarterly 25 (3), 209-225, 2019 | 43 | 2019 |
| Tools of change: Proven methods for promoting environmental citizenship J Kassirer, DP Mohr National Round Table, 1998 | 42 | 1998 |
| 50 years of social marketing: seeding solutions for the future T Dietrich, E Hurley, J Carins, J Kassirer, S Rundle-Thiele, RW Palmatier, ... European Journal of Marketing 56 (5), 1434-1463, 2022 | 29 | 2022 |
| Changing transportation behaviours: A social marketing planning guide J Kassirer Transports Canada, 2010 | 15 | 2010 |
| Team power smart sparks increase in low-priority, repetitive behaviors J Kassirer, A Korteland, M Pedersen Social Marketing Quarterly 20 (3), 165-185, 2014 | 11 | 2014 |
| Development of community-based social marketing approaches for achieving sustainability Canada Mortgage and Housing Corporation, SA Rothwell, J Kassirer The Corporation, 1997 | 7 | 1997 |
| Achieving Healthy Indoor Environments: A Review of Canadian Options I Morton, J Kassirer Pollution Probe, 1999 | 3 | 1999 |
| Tribute to Jim Mintz: A Pioneer and Leader F Lagarde, J Kassirer Social Marketing Quarterly 26 (1), 62-63, 2020 | 2 | 2020 |
| Budgeting for evaluation: beyond the 10% rule of thumb F Lagarde, J Kassirer, LD Lotenberg Social Marketing Quarterly 18 (3), 247-251, 2012 | 2 | 2012 |
| Modification des habitudes de transport: guide de planification de marketing social J Kassirer Transports Canada, 2010 | 2 | 2010 |
| Healthy indoors: Achieving healthy indoor environments in Canada I Morton, J Kassirer Pollution Probe, 2002 | 2 | 2002 |
| Installs customized waste reduction system G Hulbert, B Fleet, J Kassirer Plating and Surface Finishing 76 (4), 38-40, 1989 | 2 | 1989 |
| Peer Network Interventions for Fostering Forestry K Castille, C Cadigan, J Kassirer | | 2016 |
| Social marketing environmental case studies K Dennings, D Hecht, C Carson, M Newton-Ward, J Kassirer, A Korteland, ... Persuasion and social marketing, 245-296, 2016 | | 2016 |
| Strategies efficaces pour influencer les habitudes de deplacement: guide pratique G NOXON, J KASSIRER, F LAGARDE | | 2012 |
| BERNARD FLEET JAY KASSIRER, T BURRELL, T SANGER Waste Minimization and Clean Technology: Waste Management Strategies for the …, 1992 | | 1992 |
| Fostering Forest Conservation and Management among Woodland Owners J Kassirer, K Dennings, R Devchand | | |
