| Impact of corporate credibility, brand awareness, brand image and brand loyalty on purchase intention in the telecommunication sector of Karachi S Yaseen, I Mazahir GMJACS 9 (1), 14-14, 2019 | 41 | 2019 |
| Empirical evidence of factors affecting attitude towards the advertising of socially sensitive products in digital media S Yaseen, SI Hyder, J Ansari, MI Mazahir Медиаобразование 60 (4), 764-773, 2020 | 5 | 2020 |
| Impact of Corporate Credibility S Yaseen, I Mazahir Brand Awareness, Brand Image and Brand Loyalty on Purchase Intention in the …, 2017 | 5 | 2017 |
| Exploring the Role of Emotional Intelligence in Advertising: A Theoretical Analysis S Yaseen, I Mazahir, S Ramish International Journal of Media and Information Literacy 7 (2), 272-279, 2022 | 3 | 2022 |
| Antecedents of attitude towards advertising of controversial products in digital media S Yaseen, SA Saeed, MI Mazahir, S Chinnasamy Market Forces 15 (2), 22-22, 2020 | 3 | 2020 |
| Trends in virtual product placement in movies: a case of product placement between NASA and STAR TREK Films I Mazahir, S Yaseen Journal of Social Sciences and Media Studies 1 (2), 50-55, 2017 | 3 | 2017 |
| Projecting sports/cricket diplomacy between India and Pakistan: A comparative analysis of leading media outlets from both the countries I Mazahir, AF Muhammad, S Yaseen, I Iqbal Медиаобразование 60 (3), 465-487, 2020 | 2 | 2020 |
| Gender stereotyping in fashion advertising: a perceptual analysis of male consumers from Pakistan I Mazahir, S Khan, S Yaseen, SM Emaduddin Медиаобразование 60 (1), 129-143, 2020 | 2 | 2020 |
| International comparison of media coverage on the Fukushima crisis: A COMPARATIVE content analysis of news media coverage in several countries I Mazahir, S Yaseen, M Siddiqui Медиаобразование, 557-573, 2019 | 2 | 2019 |
| From war journalism to peace journalism: A theoretical perspective MI Mazahir Journal of Media Studies 28 (2), 2013 | 2* | 2013 |
| Exploring the Image of Indonesia in International News Media through a Comparative Analysis of Leading News Websites from the World M Ibtesam, SYW Izzati, Y Safeena, A Junaid International Journal of Media and Information Literacy 8 (1), 145-167, 2023 | 1 | 2023 |
| Disengagement from Postgraduate Research: An Exploratory Analysis of Media Research Students Experiencing Disengagement from Studies in Karachi S Yaseen, I Mazahir, YWI Surya International Journal of Media and Information Literacy 7 (2), 606-617, 2022 | 1 | 2022 |
| Enhancing Information Preservation in Social Media Text Analytics Using Advanced and Robust Pre-processing Techniques SM Emaduddin, R Ullah, I Mazahir, MZ Uddin International Journal of Media and Information Literacy 7 (1), 60-70, 2022 | 1 | 2022 |
| Towards an Integrated Model of Electronic Word of Mouth Communication S Yaseen, I Mazahir International Journal of Media and Information Literacy 6 (2), 453-463, 2021 | 1 | 2021 |
| Machine learning based methodology for depressive sentiment analysis E Shah, MK Ahsan, I Mazahir Intelligent Technologies and Applications: Third International Conference …, 2021 | 1 | 2021 |
| Factors Influencing Consumer Preferences in a Globalized Market MI Mazahir, M Hassan International Journal of Business, Analytics, and Technology 2 (2), 73-83, 2024 | | 2024 |
| Digital resilience: Understanding the influence of social media and support networks on university students’ isolation during COVID-19 Ketahanan digital: Memahami pengaruh … YWI Surya, I Mazahir, S Yaseen, NSW Wibowo Masyarakat, Kebudayaan dan Politik 37 (2), 126-138, 2024 | | 2024 |
| Customer-Brand Attitude Congruence and Purchase Intentions Among Thai Media Students in Higher Education: A Case Study of the Sansiri Brand K Lamoonpot, S Boonchutima, I Mazahir Медиаобразование, 239-250, 2024 | | 2024 |
| EXAMINING SPORTS/CRICKET DIPLOMACY AS A TOOL TO INSTIGATE POLITICAL INTERESTS: A COMPARATIVE ANALYSIS OF MEDIA PORTRAYAL OF CRICKETING RELATIONS BETWEEN INDIA AND PAKISTAN I Mazahir, AF Muhammad, S Yaseen PalArch's Journal of Archaeology of Egypt/Egyptology 17 (7), 6118-6160, 2020 | | 2020 |
| Sports Diplomacy between India and Pakistan: A Comparative Analysis of Leading Media Outlets from India and Pakistan I Mazahir 4th World Conference on Media and Mass Communication, 58, 2018 | | 2018 |
Dr. Safeena YaseenBahria University Karachi Campus在 bahria.edu.pk 的电子邮件经过验证
