| Online customer experience in e-retailing: an empirical model of antecedents and outcomes S Rose, M Clark, P Samouel, N Hair Journal of retailing 88 (2), 308-322, 2012 | 1664 | 2012 |
| Online customer experience: A review of the business‐to‐consumer online purchase context S Rose, N Hair, M Clark International Journal of Management Reviews 13 (1), 24-39, 2011 | 785 | 2011 |
| Taking advantage of digital opportunities: a typology of digital entrepreneurship CE Hull, YTC Hung, N Hair, V Perotti, R DeMartino International Journal of Networking and Virtual Organisations 4 (3), 290-303, 2007 | 491 | 2007 |
| Engagement with chatbots versus augmented reality interactive technology in e-commerce E Moriuchi, VM Landers, D Colton, N Hair Journal of Strategic Marketing 29 (5), 375-389, 2021 | 190 | 2021 |
| Market orientation in digital entrepreneurship: Advantages and challenges in a web 2.0 networked world N Hair, LR Wetsch, CE Hull, V Perotti, YTC Hung International Journal of Innovation and Technology Management 9 (06), 1250045, 2012 | 189 | 2012 |
| Why we ignore social networking advertising Z Hadija, SB Barnes, N Hair Qualitative market research: an international journal 15 (1), 19-32, 2012 | 183 | 2012 |
| The ethical dilemmas and challenges of ethnographic research in electronic communities N Hair, M Clark International Journal of Market Research 49 (6), 1-13, 2007 | 83 | 2007 |
| Toward a classification system of relational activity in consumer electronic communities: the moderators’ tale N Hair, M Clark, M Shapiro Journal of Relationship Marketing 9 (1), 54-65, 2010 | 71 | 2010 |
| Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience N Hair, S Rose, M Clark Journal of Customer Behaviour 8 (1), 51-65, 2009 | 56 | 2009 |
| An enhanced virtual ethnography: the role of critical theory N Hair, M Clark Exploring the Meaning of’critique’in 44 (0), 2003 | 41 | 2003 |
| From banners to YouTube: using the rearview mirror to look at the future of internet advertising SB Barnes, NF Hair International Journal of Internet Marketing and Advertising 5 (3), 223-239, 2009 | 38 | 2009 |
| Advertising versus invertising: The influence of social media B2C efforts on consumer attitudes and brand relationships AM Bóveda-Lambie, N Hair Online Consumer Behavior, 209-236, 2012 | 20 | 2012 |
| Consumer perceptions of business-to-consumer relationships in electronic retail environments: A means–end chain approach R Kearns, N Hair Journal of Relationship Marketing 7 (1), 5-27, 2008 | 20 | 2008 |
| Digital entrepreneurship C Hull, YT Hung, N Hair EDGE, Rochester Institute of Technology–RIT Scholar Works, 1-29, 2006 | 17 | 2006 |
| User experience in online social networks: a qualitative analysis of key activities and associated features V Perotti, N Hair 2011 44th Hawaii International Conference on System Sciences, 1-10, 2011 | 13 | 2011 |
| The philosophical and methodological guidelines for ethical online ethnography N Hair, D Akdevelioglu, M Clark International Journal of Market Research 65 (1), 12-28, 2023 | 10 | 2023 |
| TEACHING PROFESSIONAL SELLING: A RELATIONSHIP BUILDING PROCESS. PR Tyler, N Hair Journal for Advancement of Marketing Education 11, 2007 | 7 | 2007 |
| The adverse effects of mobile devices on willingness to donate and online fundraising outcomes S Chung, N Hair International Journal of Advertising 40 (8), 1343-1365, 2021 | 5 | 2021 |
| Service Dominant Logic–An Example of Competitive Advantage K Le Meunier-FitzHugh, L Le Meunier-FitzHugh, R Palmer, M Clark, ... Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015 | 2 | 2015 |
| Exploring the optimal customer experience online N Hair, S Rose, M Clark Henley Centre for Customer Management, 2007 | 2 | 2007 |
