| An integrated effectiveness framework of mobile in-app advertising VNX Truong, M Nkhoma, W Pansuwong Australasian Journal of Information Systems 23, 2019 | 27 | 2019 |
| Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors V Truong Journal of Marketing Analytics, 1-19, 2023 | 11 | 2023 |
| Optimizing mobile advertising using ad refresh interval VNX Truong 2016 International Conference on Electronics, Information, and …, 2016 | 10 | 2016 |
| Machine learning optimization in computational advertising—A systematic literature review V Truong, V Hoang Intelligent Systems Modeling and Simulation II: Machine Learning, Neural …, 2022 | 3 | 2022 |
| Natural Language Processing in Advertising–A Systematic Literature Review V Truong 2022 5th Asia Conference on Machine Learning and Computing (ACMLC), 89-98, 2022 | 2 | 2022 |
| Enhancing the effectiveness of mobile in-app programmatic advertising using publishers-controlled factors V Truong, M Nkhoma, W Pansuwong Proceedings of the 2020 the 3rd International Conference on Computers in …, 2020 | 2 | 2020 |
| Optimizing content duration for mobile ads V Truong IEIE Transactions on Smart Processing and Computing 5 (4), 283-288, 2016 | 1 | 2016 |
| Current challenges in detecting complex emotions from texts V Truong | | 2024 |
| Textual emotion detection–A systematic literature review V Truong | | 2024 |
| Cultural differences in customer emotions V Truong | | 2024 |
| Understanding Opinions and Emotions of Generative Artificial Intelligence Assets Using the Gartner Hype Cycle V Truong 17th WCEAM Proceedings: Sustainable Management of Engineered Assets in a …, 2024 | | 2024 |
| Understanding Opinions and Emotions of Generative Artificial Intelligence Assets Using the Gartner Hype Cycle and the Kübler-Ross Change Curve V Truong World Congress on Engineering Asset Management, 13-30, 2023 | | 2023 |
| Moderating the app publishers-controlled effects V Truong | | 2020 |
