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Ronald Conlin
Ronald Conlin
Associate Professor
在 pepperdine.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
Examining the impact of differing guilt advertising appeals among the Generation Z cohort
R Conlin, S Bauer
International Review on Public and Nonprofit Marketing, 1-20, 2021
192021
Clustering attitudes and behaviors of high/low involvement grocery shopper
R Conlin, A Labban
Journal of food products marketing 25 (6), 647-667, 2019
162019
Using gamification techniques to enable generation Z’s propensity to do good
RP Conlin, S Santana
Journal of Nonprofit & Public Sector Marketing 34 (5), 553-571, 2022
82022
A comparative study of leadership skill requirements across sales, human resource and finance functions
RP Conlin
Pepperdine University, 2016
32016
Sympathy and Guilt: Optimizing Advertising Appeals for Charitable Giving to Generation Z
R Conlin, S Bauer
Journal of Nonprofit & Public Sector Marketing, 1-23, 2024
2024
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