| USE OF MASS MEDIA CAMPAIGNS TO CHANGE HEALTH BEHAVIOR MA Wakefield, B Loken, RC Hornik The Lancet 376 (9748), 1261-1271, 2010 | 2948 | 2010 |
| Toward reform of program evaluation LJ Cronbach, SR Ambron, SM Dornbusch, RD Hess, RC Hornik, ... Jossey-Bass, 1980 | 2734 | 1980 |
| Association between initial use of e-cigarettes and subsequent cigarette smoking among adolescents and young adults: a systematic review and meta-analysis S Soneji, JL Barrington-Trimis, TA Wills, AM Leventhal, JB Unger, ... JAMA pediatrics 171 (8), 788-797, 2017 | 1264 | 2017 |
| Public health communication: Evidence for behavior change Routledge, 2002 | 1167* | 2002 |
| Communicating science effectively: A research agenda National Academies of Sciences, Division of Behavioral, Social Sciences, ... National Academies Press, 2017 | 553 | 2017 |
| Prediction and change of health behavior: Applying the reasoned action approach I Ajzen, D Albarracin, R Hornik Psychology Press, 2007 | 544 | 2007 |
| Social influences on the sexual behavior of youth at risk for HIV exposure. D Romer, M Black, I Ricardo, S Feigelman, L Kaljee, J Galbraith, R Nesbit, ... American journal of public health 84 (6), 977-985, 1994 | 544 | 1994 |
| Examining the dimensions of cancer-related information seeking and scanning behavior J Niederdeppe, RC Hornik, BJ Kelly, DL Frosch, A Romantan, RS Stevens, ... Health communication 22 (2), 153-167, 2007 | 477 | 2007 |
| Cancer information scanning and seeking behavior is associated with knowledge, lifestyle choices, and screening M Shim, B Kelly, R Hornik Journal of health communication 11 (S1), 157-172, 2006 | 445 | 2006 |
| Development communication: information, agriculture, and nutrition in the Third World. RC Hornik | 395 | 1993 |
| Effects of the national youth anti-drug media campaign on youths R Hornik, L Jacobsohn, R Orwin, A Piesse, G Kalton American Journal of Public Health 98 (12), 2008 | 383 | 2008 |
| Creating demand for prescription drugs: a content analysis of television direct-to-consumer advertising DL Frosch, PM Krueger, RC Hornik, PF Cronholm, FK Barg The Annals of Family Medicine 5 (1), 6-13, 2007 | 378 | 2007 |
| Using theory to design evaluations of communication campaigns: The case of the National Youth Anti-Drug Media Campaign R Hornik, I Yanovitzky Communication Theory 13 (2), 204-224, 2003 | 357 | 2003 |
| Differences in information seeking among breast, prostate, and colorectal cancer patients: results from a population-based survey RH Nagler, SW Gray, A Romantan, BJ Kelly, A DeMichele, K Armstrong, ... Patient education and counseling 81, S54-S62, 2010 | 264 | 2010 |
| Matching with doses in an observational study of a media campaign against drug abuse B Lu, E Zanutto, R Hornik, PR Rosenbaum Journal of the American Statistical Association 96 (456), 1245-1253, 2001 | 260 | 2001 |
| Cancer information scanning and seeking in the general population B Kelly, R Hornik, A Romantan, JS Schwartz, K Armstrong, A DeMichele, ... Journal of health communication 15 (7), 734-753, 2010 | 256 | 2010 |
| Association of COVID-19 misinformation with face mask wearing and social distancing in a nationally representative US sample R Hornik, A Kikut, E Jesch, C Woko, L Siegel, K Kim Health communication 36 (1), 6-14, 2021 | 215 | 2021 |
| Using cross-sectional surveys to plan message strategies R Hornik, KD Woolf Social Marketing Quarterly 5 (2), 34-41, 1999 | 200 | 1999 |
| Out-of-school television and schooling: Hypotheses and methods R Hornik Review of Educational Research 51 (2), 193-214, 1981 | 179 | 1981 |
| Validation of database search terms for content analysis: The case of cancer news coverage JE Stryker, RJ Wray, RC Hornik, I Yanovitzky Journalism & Mass Communication Quarterly 83 (2), 413-430, 2006 | 178 | 2006 |
