| Brand new images? Implications of Instagram photography for place branding Å Thelander, C Cassinger Media and Communication 5 (4), 6-14, 2017 | 60 | 2017 |
| The magic of place branding: regional brand identity in transition C Cassinger, J Eksell Journal of Place Management and Development 10 (3), 202-212, 2017 | 53 | 2017 |
| Nation branding and the social imaginary of participation: An exploratory study of the Swedish Number campaign J Pamment, C Cassinger European Journal of Cultural Studies 21 (5), 561-574, 2018 | 47 | 2018 |
| Retailing retold: unfolding the process of image construction in everyday practice C Cassinger | 31 | 2010 |
| Voicing the organization on Instagram: Towards a performative understanding of employee voice C Cassinger, Å Thelander Public Relations Inquiry 9 (2), 195-212, 2020 | 27 | 2020 |
| 20 years of Nordic place branding research: a review and future research agenda C Cassinger, S Gyimóthy, A Lucarelli Scandinavian Journal of Hospitality and Tourism 21 (1), 70-77, 2021 | 20 | 2021 |
| Translating public diplomacy and nation branding in Scandinavia: An institutional approach to the cartoon crises C Cassinger, H Merkelsen, J Eksell, RK Rasmussen Place Branding and Public Diplomacy 12, 172-186, 2016 | 20 | 2016 |
| The narrative rhythm of terror: a study of the Stockholm terrorist attack and the “Last Night in Sweden” event C Cassinger, J Eksell, M Mansson, O Thufvesson International Journal of Tourism Cities 4 (4), 484-494, 2018 | 19 | 2018 |
| The Routledge companion to media and tourism M Månsson, A Buchmann, C Cassinger, L Eskilsson New York, 2020 | 18 | 2020 |
| Governing consumers through freedom J Bertilsson, C Cassinger ACR European Advances, 2011 | 14 | 2011 |
| Centering gender in public diplomacy and nation branding: an invitation to reimagine the future of the field N Kaneva, C Cassinger Place Branding and Public Diplomacy 18 (4), 305-313, 2022 | 13 | 2022 |
| Tvärkulturella intervjuer-översättningens problematik C Cassinger Studentlitteratur AB, 2014 | 12 | 2014 |
| Spaces of identity in the city: Embracing the contradictions C Cassinger, Å Thelander Inclusive Place Branding, 70-81, 2017 | 11 | 2017 |
| The Nordic wave in place branding: moving back and forth in time and space C Cassinger, A Lucarelli, S Gyimóthy The Nordic wave in place branding, 1-9, 2019 | 10 | 2019 |
| Co-creation constrained: Exploring gazes of the destination on Instagram C Cassinger, Å Thelander The Routledge companion to media and tourism, 165-175, 2020 | 6 | 2020 |
| Retailing retold C Cassinger Unfolding the Process of Image Construction in Everyday Practice, 2010 | 6 | 2010 |
| Enacting safe places–a study of (im) balancing acts in everyday city centre management C Cassinger, O Thufvesson Journal of Place Management and Development 16 (1), 1-19, 2023 | 5 | 2023 |
| The Nordic wave in place branding: Poetics, practices, politics C Cassinger, A Lucarelli, S Gyimóthy Edward Elgar Publishing, 2019 | 5 | 2019 |
| Place brand communication as aspirational talk-further exploring the constitutive model of communication C Cassinger Communication & Society, 79-88, 2018 | 5 | 2018 |
| Brand new images? Implications of Instagram photography for place branding. Media and Communication, 5 (4), 6-14 Å Thelander, C Cassinger | 5 | 2017 |
