The effects of ad social and personal relevance on consumer ad engagement on social media: The moderating role of platform trust S Geng, P Yang, Y Gao, Y Tan, C Yang Computers in human behavior 122, 106834, 2021 | 76 | 2021 |
The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention: Investigating the bias effect of heuristic information processing Y Tan, S Geng, S Katsumata, X Xiong Journal of Retailing and Consumer Services 63, 102696, 2021 | 73 | 2021 |
Adaptive bacterial foraging optimization based on roulette strategy W Cao, Y Tan, M Huang, Y Luo Advances in Swarm Intelligence: 11th International Conference, ICSI 2020 …, 2020 | 8 | 2020 |
How doctor image features engage health science short video viewers? Investigating the age and gender bias Y Tan, S Geng, L Chen, L Wu Industrial Management & Data Systems 123 (9), 2319-2348, 2023 | 3 | 2023 |
Mobile Technologies S Geng, Y Tan, L Yang Managing IoT and Mobile Technologies with Innovation, Trust, and Sustainable …, 2021 | 2 | 2021 |
Medical Data Clustering Based on Multi-objective Clustering Algorithm S Chen, Y Tan, J Guo, Y He, S Geng International Conference on Machine Learning for Cyber Security, 385-399, 2022 | | 2022 |
A Bacterial Foraging Optimization Algorithm Based on Normal Distribution for Crowdfunding Project Outcome Prediction Y Tan, S Chen, S Geng Advances in Swarm Intelligence: 12th International Conference, ICSI 2021 …, 2021 | | 2021 |